Product Design & Packaging

Humour as a resource.

Humour is a valuable resour­ce. It is a basic atti­tu­de that makes it pos­si­ble to break open ent­ren­ched pat­terns of thought and action and to think through new approa­ches to solu­ti­ons. Serious­ly, we all need the good and the useful, but only the beau­tiful allows us to expe­ri­ence play and fun. Or do you see it dif­fer­ent­ly? Mul­ti­sen­sua­li­ty despi­te digi­ta­li­sa­ti­on, imma­te­ri­al value ful­film­ent in the pro­duct, self­ness with can­dy­floss … The human weak­ne­ss is tas­te – the desi­re for play and fun in the expe­ri­ence. Whe­ther from a manu­fac­tu­re or from the fac­to­ry: it can beco­me a game to touch win­dow hand­les, screw on fit­tings, switch on lamps, lay out flo­or coverings …

We are incre­asing­ly beco­ming homo aes­the­ti­cus. Humans are shaped by all the design that sur­rounds them. It can make us want more if it ful­fils the pur­po­se in its enti­re­ty and feeds our posi­ti­ve expe­ri­ence. We are posi­ti­ve and like to play with mate­ri­al, form, colour and light. Play along!