eggersmann

Reinven­ting the kitchen

Modern, purist, tim­e­l­ess. And always based on first-class com­pon­ents. This is how indi­vi­du­al mas­ter­pie­ces are crea­ted. Eggers­mann has been stri­ving for kit­chen per­fec­tion for more than 100 years. A pas­si­on for inno­va­ti­on and tra­di­tio­nal craft­sman­ship go hand in hand with genui­ne values and a clear sen­se of style in the 11,000 squa­re met­re fac­to­ry in Hid­den­hau­sen. And we are only too hap­py to sup­port tho­se who are com­mit­ted to con­stant­ly reinven­ting the kit­chen – with a new visu­al lan­guage, new sam­ple boxes and a matching show­room pre­sen­ta­ti­on. An enjoya­ble col­la­bo­ra­ti­on that can be expe­ri­en­ced with all the senses.

Visual language Masterpieces

From ori­gin to today. From the ear­ly days of man­kind around the camp­fi­re to the modern kit­chen as the cent­re of the home and hos­pi­ta­li­ty: a lot has chan­ged in the histo­ry of coo­king. And yet some­thing has remain­ed to this day: an archaic echo of ori­gi­na­li­ty. Fire, water, stone – steel, oak, marb­le. From natu­ral mate­ri­als to the finis­hed mas­ter­pie­ces “Bian­co Nuvo­la, Black Steel and Lau­sanne”. The new visu­al lan­guage for the pro­duct worlds not only com­ple­te­ly revi­ta­li­ses the mea­ning of the word “work” as a “pro­duct of crea­ti­ve labour”. It accom­pa­nies us on an exci­ting jour­ney, from the high-qua­li­ty raw mate­ri­al to the excel­lence of the craft­sman­ship, the archi­tec­tu­ral design lan­guage and the finis­hed pro­duct. A cycle that has a las­ting effect.

atelier522-Eggersmann sample box content
atelier522-Eggersmann sample box cover

Design by a specialist

We have an exclu­si­ve Desi­gners Choice sam­ple box and at the same time put tog­e­ther a careful­ly cura­ted sel­ec­tion of mate­ri­als. This pro­vi­des inte­ri­or desi­gners, plan­ners and retail­ers with inspi­ring high­lights that they can pre­sent to their cus­to­mers in a tar­ge­ted manner.
Thanks to our own pro­fes­sio­nal back­ground, we under­stand the needs of our tar­get groups down to the last detail. This pro­xi­mi­ty to prac­ti­ce enables us to deve­lop solu­ti­ons that are tru­ly rele­vant – con­vin­cing in terms of qua­li­ty, sel­ec­tion and application.

nami

We deve­lo­ped the enti­re cam­paign for the pro­duct launch with the desi­gner duo Yabu Pushel­berg. The sculp­tu­ral kit­chen island nami embo­dies the ver­sa­ti­li­ty of a wave and makes a strong state­ment bey­ond tra­di­tio­nal, purely func­tion-ori­en­ta­ted design lan­guage. The result: an impres­si­ve fusi­on of Ger­man engi­nee­ring and Japa­ne­se design aesthetics.

atelier522-Eggersmann-Nami-Key Visual Kitchen
atelier522-Eggersmann-Nami-Keyvisual Stone

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More Infor­ma­ti­on

Accessories brochure

We have ret­hought the con­cept of the exis­ting bro­chu­re in order to com­mu­ni­ca­te the varie­ty of access­ories to cus­to­mers even more cle­ar­ly and intui­tively.

An opti­mi­sed struc­tu­re and sim­pli­fied tech­ni­cal sket­ches result in a clear, com­pre­hen­si­ble pre­sen­ta­ti­on – and thus signi­fi­cant­ly increased added value for the tar­get group.

 

atelier522-Eggersmann-Accessories Brochure inside pages
atelier522-Eggersmann-Accessories Brochure-Inside-2
atelier522-Eggersmann-Accessoires brochure cover

Beauty in detail

This is also the mot­to in the show­room. At eggers­mann, every kit­chen is a pre­cious one-off, cus­to­mi­sed accor­ding to the customer’s indi­vi­du­al wis­hes. To make this a tan­gi­ble expe­ri­ence, we have crea­ted a plat­form for indi­vi­du­al dia­lo­gue. The­re is a lot here that tou­ch­es visi­tors and also wants to be touch­ed. Modern, purist and tim­e­l­ess, redu­ced to the essen­ti­als: spe­cial mate­ri­als and aes­the­tic func­tion­a­li­ty. This is also reflec­ted in the pro­duct design.

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atelier522-Eggersmann showroom perspective