Lay the table
For us, the collaboration with Rosenthal was not a fairytale, but a dream come true. Today, as when it was founded more than 135 years ago, the company from the Fichtelgebirge region develops porcelain products that impress with their form, function, quality and craftsmanship. They are a piece of cultural heritage made in Germany and are therefore often passed on from generation to generation. For the trendy brand Thomas, we were allowed to develop a concept to make the topic of porcelain palatable to young adults.
Strategy & Consulting
Young people and table culture? Anyone who thinks that this is mutually exclusive is mistaken. You just have to present it in an appetising way. For the Rosenthal brand Thomas, we were given the task of strategically redesigning the brand – two- and three-dimensionally. Everything from a single mould. The big goal, a rejuvenation of the buyer group from over-40 to over-20-year-olds.
Traditional brands in traditional houses
The Alsterhaus in Hamburg and the KaDeWe in Berlin – houses that look back on a long tradition and whose names alone exude sophistication. For these exquisite locations, we have implemented a shop concept worthy of Rosenthal. Shapely, but not stuffy. Instead, trend-conscious and tasteful. The best thing about it is that it not only serves to present the goods, but you can also buy it and use it to stage your very own porcelain world at home.
LPH 1 – 9
The international stage for porcelain
Holistic design – a whole, so diverse. Because the shop ideas also work wonderfully as a trade fair and exhibition concept, we presented them at Ambiente in Frankfurt am Main. 400 square metres of stand space staged with creative wall illustrations that put the furniture and accessories wonderfully in the right light. In between, of course, porcelain of the very finest everywhere.
Dinner is served!
Pictures can hardly be more stimulating. Except perhaps when you experience them live – and a still life becomes a tableaux vivants – in the Rosenthal shop, for example. We were allowed to give them that certain something – as well as the shop windows, the packaging design and in addition we created a brand newspaper that is so beautiful that it is used as wrapping paper. At Rosenthal, inner and outer values are equally important.
A table, a block, a double chair – designed for Thomas. The seven dwarfs would be delighted. At last they can have breakfast “at eye level” with Snow White. And those who are not spooning eggs or drinking cocoa can paint. Because the tabletop of the “Painting Desk” designed by the creative team of atelier 522 is covered by a large painting block. In addition to the kitchen, the white Mother Child furniture is of course also suitable for use in children’s rooms or waiting rooms.
Matching outfit for Campbell’s
Anyone can look at art, and anyone can buy art. But only a few manage to live with art. Visits to museums and the necessary small change are hardly enough. Philip Rosenthal’s idea was to offer help here. The porcelain manufacturer developed a product line for which he recruited avant-garde artists. Andy Warhol was one of them. And Rosenthal entrusted the promotion of Warhol’s Campbell’s made of porcelain to the creative studio in Markdorf. They developed a comprehensive communication concept that, from the poster to the packaging, awakens the desire for more Warhol in one’s own four walls.
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