What appeals to architects 365 days a year? Something that inspires in all directions. Schüco, one of the leading suppliers of high-quality window, door and façade systems made of aluminium, PVC‑U and steel, has entrusted us with its communication. Whether calendars, brochures or website: We staged and communicated the company’s advantages to the point. With stories that stay in your head. And a design that not only successfully captures the tone of the times, but also that of the architects.
Brand Strategy & Consulting
Architects and communication designers in direct exchange with each other. Thought ping-pong with the potential to change perspectives. For Schüco, we have used our interdisciplinary skills to develop sales media that provide architects, planners and consultants alike with the information they need. And which are so aesthetically pleasing that they are never forgotten.
Contemporary sales tools
Façade systems with 35, 50 and 60 millimetre face widths. Thought in pictures. The composition of the product brochure allows a direct size comparison of the façade profiles. The knowledge about the respective profile is presented behind the matching aluminium look in customised leporello folds. Contemporary. Through and through. Like the calendar, which stylishly places Schüco’s crème de la crème references. Week by week. Month after month.
Leaving a lasting impression. Even with products that are seemingly less tangible. How can this be done? In the case of Schüco, with a 3‑dimensional slipcase – matching the product brochure. Packaging design that gets to the heart of the subject of façade elements. With corners and edges. That you can feel. And that’s why you want to touch them. And if you can’t get enough of our creative work, you can simply put the brochure and packaging on the shelf as design objects. Also beautiful!
Platform concept microsite
Inspire with ideas. And with structures. We are quite good at that. That’s why we have also designed product-specific microsites as a counterpart to the various sales tools. Structural designs that take architects and façade planners straight to their goal: the big picture. Parametric System, for example, with which freely plannable 3‑D façades can be realised for the first time as an economical system solution. Or the EWS. A comprehensive platform concept that offers completely new dimensions of design freedom. Design and function – all from one atelier 522 hand.
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