Brunner
ray work – Sitting in perfect balance
Design furniture from the renowned family company Brunner impresses with its function and aesthetics. Innovative solutions that sit perfectly – just like ray work. A new seating experience for which we have put together a perfectly balanced communication package: from the key visuals, the product film with matching storyline, digital assets, the website, the brochure, the sample box and the POS.
Strike the right note
Office, home office, conference rooms: as the name suggests, ray work was developed for a wide variety of work settings and environments. It impresses with its design language, precise workmanship, flexible frame construction and well thought-out material combinations. What is the best way to present this product so that it hits the right note? We at atelier 522 were able to address this question from strategy to realisation.
The art is in the detail
Clay light, clay dark, midnight blue, sand, lava and terracotta, mesh or fully upholstered: despite its monochrome visual language, ray work is as multifaceted as the people who sit here. We have worked out this diversity down to the smallest detail.
The interplay creates the music
In perfect balance. When a connection provides support and leaves space at the same time. When ergonomic design meets the highest art of construction and becomes visible in order to adapt to movement. Then matter becomes poetry – and our image film for Brunner comes to life.
For the grand entrance
When exciting visual material like that of ray work is created, it literally cries out for a visually powerful website. We brought ray work to a one-pager, clearly structured the features and benefits and underpinned them with large image formats, small moving sequences and crisp, short text layers. A user-friendly site that brings everything to the screen with a single scroll and provides exciting content for social media.
Aesthetic order
A look at the design language of tomorrow, practically combined in a box. The sample box from ray work in elegant mignight blue is not only an efficient tool for selecting the right model, but also a source of inspiration for designing the working environment. As a supportive tool for sales, it provides space for different material samples and information levels in an aesthetically pleasing way.
More space for stories
Digital is read completely differently to print. The attention span is shorter, digital texts are read more quickly and less carefully than texts on paper. And: a beautiful brochure or a beautiful book can be used as a stylistic device and accessory. We have therefore also realised a print version for haptic lovers. With a minimalist design, poetic moments and a deep dive into the world of ray work.
Experience at the POS
If the overall communication is impressive, the concept at the POS should be no less exciting – even if space is limited and things have to move quickly. In the case of ray work, with its convincing product features and memorable design language, not much is needed in terms of design: a roll-up, the product itself and a drawer system with material samples allow the product to be experienced with all the senses and for all possible applications.
