What kind of world do we want to live in? We ask ourselves this question with every new idea. With every new design. Every day. The fact is: Sustainable products are more in demand worldwide than ever before. Customers want to buy with a clear conscience. At the same time, no compromises in the quality of the products. Our strategies for a coherent brand architecture for the outdoor manufacturer Vaude address this area of tension. The task: the conception of a sustainable trade fair construction system that moves with the times. Challenge accepted! We designed modular furniture that works equally well for trade fairs, shop fitting and as a showroom. And which has not been outsourced since. In doing so, we gave the brand an honest and ecological footprint. And us too.
Intelligent furniture for trade fairs and shop fitting that inspires both Vaude and its franchisees. You can’t have a board in front of your head. Speaking of boards: it had to be wood! A modular plug-in system and corresponding seating and lighting. That’s what it was supposed to be! It has grown into a retail and trade fair system. So valuable and timeless that it can almost be ascribed cult character. And because it turned out so beautifully, we also delivered the matching communication design for the shop fitting booklet with the same finesse. Of course – what else …
Built on quality
The products of the outdoor manufacturer Vaude accompany you from the mountain to the valley. We first took up this guiding principle with our trade fair design in 2011 and have since built on it several times a year, including at ISPO, Eurobike and Outdoor. In the middle of the mountain panorama, integrated displays with lots of action inside and on top. Further down in the valley, a birch forest with space for quiet conversation. But the star is and remains our modular wooden plug-in system. To this day, it is the elementary link of the whole, with a different staging every year. Ascent successfully mastered.
Staged and bargained for
Since there is no uniform standard for the evaluation of “eco-products” worldwide, Vaude has developed its own evaluation system with strict criteria. The name: Green Shape. With an impressive leaf installation made of eco-paper, we sustainably brought this topic to the surface at ISPO 2018 in Munich. And staged it to great effect. The leaves were attached in style with borrowed climbing ropes. Illuminated cubes became the stage for eco-stories – recycled plastic bottles into backpacks. And where will your next journey take you?
Retail Design & POS
To shop where it feels natural. To be. To browse. To buy. Where you treat nature with respect. Our sustainability concept is also ecologically intelligent in terms of retail design and POS throughout all Vaude stores. In the form of wooden steles, for example, which also serve as a communication tool. Large-scale photo motifs add emotion and excitement to the respective thematic areas. This is where you want to be equipped – for your next exciting adventure.
Products with lines
Off-the-peg clothing? Not at Vaude! Just as little as the product design. Wall elements, clothes hangers, carcass bases, motif walls – everything follows a line. The natural one. Made of local wood. Folded ceiling lights add a touch of extravagance. Subtle and yet present. The best proof that naturalness is anything but boring. The love of detail makes the big picture here.
Graphic design without chichi
By explorers for explorers: the design manual for Vaude. Whether it’s a furniture catalogue or a flyer – the visual language and feel get to the heart of what the company stands for. No chichi, but natural aesthetics. In all its creative forms. Or would we otherwise have designed a flyer that you can’t help but “play” with? Open up and enter. In the truest sense of the word. Be inspired. See new perspectives. Be a role model.
You like this? Then feel free to share it:
You like that?
Then feel free to share it: