In keeping with the spirit of the times and always finely ribbed, Schiesser has made history. And still does. Pure and unadulterated. Since 1875, we have taken on the company philosophy steeped in tradition and tailored a new, unconventional shop concept. One that literally clings to the customers. Draped with many emotional highlights. And attractive solutions in terms of retail design, product presentation and packaging. For an authentic and cross-generational shopping experience.
Strategy follows brand understanding
In summer 2011, the traditional company Schiesser launched a completely new brand identity. Knitted, everything from one source. And from ours. We made sure that more space was filled with the quality brand, inviting even more body feeling. With this in mind, we have created a brand strategy of the finest for the company from southern Germany known for fine ribs. And it feels great …
Clear line for the classics
Wooden slats that once served as a pasture fence for a horse paddock and are now integrated in recycled form as a POS element in the flagship store. In Berlin. On the Ku’damm. What a statement! For Schiesser, we also went through the entire underwear range and restructured it. The result: a functional and aesthetic gender splitting. For a contemporary here and now, we brought screens with appealing image images of the traditional company onto the surface.
Retrospective surface staging
A clothesline installation that immediately brings back childhood memories of grandma’s good old sewing thread. And thus puts the brand logo within the shop system straight into the limelight. You can’t get more symbolic than that. We have brought the clothes peg out of its slumber as an additional emotional stylistic device. It, too, can be found in playful elements in all stores. A “sky” made of 36,240 wooden clothes pegs directs the eye first to the ceiling – then the feet into the shop. Like a red carpet. Only different.
Product Design Sell-in & Window
Merchandise presenters that not only skilfully showcase Schiesser products, but also come round the corner as highlights in their own right: Our product designs for sell-in and window surfaces are wonderfully changeable. For example, depending on the season, the lingerie trolley serves as a bikini carrier or a fabulous woollen vehicle. A presenter reminiscent of an elegant aviary creates a romantic, playful contrast to a clear concept.
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