Facades are the face of buildings and are as multifaceted in their design as architecture itself. Alucobond, a subsidiary brand of 3A Composites GmbH, manufactures high-quality aluminium composite panels that imitate the play of light and shadow on the façade, giving it depth, plasticity and profile. We took on the architect communication, developed three new façade structures, designed the product brochures and a suitable reference page for the web.
Strategy & Consulting
If you want to appeal to architects, you not only have to come up with the right story – aesthetics also play a key role. For Alucobond, we have developed a sales tool that meets these requirements: foldable sample panels. Milled. Printed. Graphically prepared. With this, we go one step further and take the processing possibilities out of the imagination and into reality.
Architecture of contrasts
Sharp-edged features or round facade gradients – in any case, high-contrast representations. If a property wants to attract positive attention, Alucobond is the perfect partner with its premium solution Façade Design. The panels of the Print & Freeform modular solution can be individually shaped and additionally printed. The panels also impress with their figurative plasticity and, depending on the position of the sun, bring new dimensions to the façade. The stage is set for the play of light and shadow.
Sample plates without a clever trick? We don’t do that! For the new product design, we followed our play instinct. We have developed shapes and graphics that attract attention. The result is milled materials that can be folded and thus create a completely new approach to the subject of façade design. Whether diagonally, vertically or both combined – printed or graphically refined – architects now also want to play with these panels. Plasticity, successfully staged. For stories with depth effect.
And because we don’t want to deprive anyone of these stories, we have added a suitable reference page to the existing Alucobond website. Its name: “Fassadenschau”. And it keeps its promise. Designed with great attention to detail, the project search can now be filtered precisely, intelligently and according to the target group. It’s a pleasure to take a look – and not just once.
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