a new look
Quality is the reduction to the essential. Our maxim, which hits the mark, both visually and in terms of taste, at Tettnanger Krone. True to tradition and the purity law of 1516, Tettnanger Krone beers are brewed from the finest aroma hops and still with direct firing and then stored in deep cellar vaults for up to three months. We have given the brand a redesign plus a uniform corporate design that crowns our guiding principles. The popular Kronenbier now shines in a new guise.
Magic Potion Communication Design
A product that inspires the target group – across all channels. With our communication design for the Tettnanger Krone, we have achieved what should be achieved: exuberant enthusiasm. Online. Offline. Between the line. Thanks to creative image and product flyers, tasteful business stationery and analogue and digital sales tools, all senses are served with good taste.
Search for clues
Seven generations of history, experience and brewing knowledge have made the Tettnang Krone what it is today. Exciting insights into the history can be found on the newly designed website. You will also find everything you need to know about the Kronenbrauerei, the brewery inn and the guest rooms. With our concept now clearly separated from each other and thus recognisable as independent segments. All in the look of the new corporate design, of course. This makes it easy to browse digitally through the past – and the present.
What would a bottle be without a matching emblem. We have adapted the bottle labels of the traditional brand to its new, reduced design language. With an eye on the essentials, of course – the contents – which now appear as clear and memorable as the beer itself. Quality simply stands out from the crowd. Thanks to the luminous variety designation, from now on also on the sales floor.
A crown for a wagon
A different kind of beer enjoyment: quality beers from the Tettnang crown can now also be enjoyed at this unique design. The finest Tettnang aroma hops in combination with a sophisticated design make beer lovers’ hearts beat faster. The portable beverage stand is the ideal companion at trade fairs and events and scores with functionality and elegance. And for all those who are completely spinning their wheels because of the hip design: our “Kronenwagen” is also available for rent!
The “Glass Factory with a Culinary Setting” has the potential to become not only a tourist attraction but also an attractive meeting place in and for Tettnang(er*innen). The production facility will be modernised and expanded to include modern architecture. In the new building, the south house, the fermentation cellar and parts of the storage cellar will be made visible. Rounded off by the integrated gastronomy, this will offer more space for the Tettnanger Krone experience. An exciting symbiosis of modernity and tradition that creates an authentic brand experience and adds a strong visitor magnet to the city.
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