Genesis Motor is an innovative and luxurious automotive brand of the Korean Hyundai Motor Group, distinguished by its special dedication to perfection and design excellence. Every vehicle born under the Genesis name embodies the essence of precision and refinement, offering its drivers an unparalleled experience on the road. It’s an aspiration we were privileged to support strategically and creatively. With a contemporary customer journey and well thought-out sales furniture that individually supports the sale.
Customer journey redefined
The world is changing and is also revolutionising the customer journey of the automotive industry. We have the flexibility to configure and buy our dream vehicle from anywhere, whether in the comfort of our own home or in an exclusive showroom. An unprecedented convenience that allows time to be used more efficiently without sacrificing a first-class shopping experience. The future of car shopping lies in the shift between the de-localisation of consumption, digital transformation and the repurposing of urban spaces – and, of course, in being a good host. Online, offline and inbetween.
Only one click away
How do you buy a vehicle without ever having entered a car dealership? How about directly from the couch? Instead of making the time-consuming trip to a car dealer, the vehicle comes directly to your home. After an appointment has been fixed, a sales expert arrives at the desired location with a sample vehicle and a well thought-out sales tool for a test drive and individual configuration in order to order the future new vehicle on the spot.
And for those who prefer the shopping experience on site, Genesis has opened its own showrooms in central locations. Here, the physical shopping experience takes place in exclusive surroundings with digital support.
More than product design
The newly designed sales furniture in sizes S, M and L are functional as well as aesthetically pleasing. Here you will find special areas for lacquer samples, fabric and leather samples as well as veneers and rims.
Digital components meet high-quality materials and details. The furniture not only reflects the quality and precision of the luxury vehicles, it also presents the artistry and traditions of Asian craftsmanship.
And those who still find it difficult to make a decision despite the digital configurator can be inspired by pre-curated assortments, the so-called “Designers Choice”.