Cus­to­mer jour­ney redefined

Gene­sis Motor is an inno­va­ti­ve and luxu­rious auto­mo­ti­ve brand of the Kore­an Hyun­dai Motor Group, distin­gu­is­hed by its spe­cial dedi­ca­ti­on to per­fec­tion and design excel­lence. Every vehic­le born under the Gene­sis name embo­dies the essence of pre­cis­i­on and refi­ne­ment, offe­ring its dri­vers an unpar­al­le­led expe­ri­ence on the road. It’s an aspi­ra­ti­on we were pri­vi­le­ged to sup­port stra­te­gi­cal­ly and crea­tively. With a con­tem­po­ra­ry cus­to­mer jour­ney and well thought-out sales fur­ni­tu­re that indi­vi­du­al­ly sup­ports the sale.

Customer journey redefined

The world is chan­ging and is also revo­lu­tio­ni­s­ing the cus­to­mer jour­ney of the auto­mo­ti­ve indus­try. We have the fle­xi­bi­li­ty to con­fi­gu­re and buy our dream vehic­le from any­whe­re, whe­ther in the com­fort of our own home or in an exclu­si­ve show­room. An unpre­ce­den­ted con­ve­ni­ence that allows time to be used more effi­ci­ent­ly wit­hout sacri­fi­ci­ng a first-class shop­ping expe­ri­ence. The future of car shop­ping lies in the shift bet­ween the de-loca­li­sa­ti­on of con­sump­ti­on, digi­tal trans­for­ma­ti­on and the repur­po­sing of urban spaces – and, of cour­se, in being a good host. Online, off­line and inbetween.

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Only one click away

 How do you buy a vehic­le wit­hout ever having ente­red a car dea­ler­ship? How about direct­ly from the couch? Ins­tead of making the time-con­sum­ing trip to a car dea­ler, the vehic­le comes direct­ly to your home. After an appoint­ment has been fixed, a sales expert arri­ves at the desi­red loca­ti­on with a sam­ple vehic­le and a well thought-out sales tool for a test dri­ve and indi­vi­du­al con­fi­gu­ra­ti­on in order to order the future new vehic­le on the spot.

And for tho­se who pre­fer the shop­ping expe­ri­ence on site, Gene­sis has ope­ned its own show­rooms in cen­tral loca­ti­ons. Here, the phy­si­cal shop­ping expe­ri­ence takes place in exclu­si­ve sur­roun­dings with digi­tal support.

Module M detail

More than product design

The new­ly desi­gned sales fur­ni­tu­re in sizes S, M and L are func­tion­al as well as aes­the­ti­cal­ly plea­sing. Here you will find spe­cial are­as for lac­quer samples, fabric and lea­ther samples as well as veneers and rims.

Digi­tal com­pon­ents meet high-qua­li­ty mate­ri­als and details. The fur­ni­tu­re not only reflects the qua­li­ty and pre­cis­i­on of the luxu­ry vehic­les, it also pres­ents the arti­stry and tra­di­ti­ons of Asi­an craftsmanship.

And tho­se who still find it dif­fi­cult to make a decis­i­on despi­te the digi­tal con­fi­gu­ra­tor can be inspi­red by pre-cura­ted assort­ments, the so-cal­led “Desi­gners Choice”.