… as we all know, it never lets go. It was no different for us when we immersed ourselves in the world of hops. For Hopfengut No20 in Tettnang, we created a coherent brand concept and breathed life into it. On- and offline. The former museum was transformed into an entire world of experience. We also added a shop, a small but fine show brewery, a stylish gastronomy area and a brand new product range plus an event hall. Framed by an exciting seasonal programme all about the green gold.
Brand – refreshingly defined!
From a small hop museum to a strong hop estate. From pure hop shoots to tasteful and aesthetic enjoyment in bottles. We have strategically designed the orientation of the hop cultivation, gastronomy, brewery, shop and museum divisions. What has become established is a refreshing brand with a fresh look and a pinch of restructuring – and the perfect sales strategy. But the journey is far from over here …
Pure pleasure architecture
In the architectural redesign of the historic Siegelhalle, the Humulus lupulus is given the space it deserves. Gastronomy. Event and seminar location. Farm and museum shop with its own products for delicious consumption. Here, the history of hop cultivation in Tettnang and at the location itself is referred to everywhere. And because this special plant only reveals its true character in a beautiful atmosphere, we have naturally also integrated the surrounding landscape into the concept.
Multifunctional retail design
Hops are a real chameleon among plants. Wonderfully diverse. A characteristic that creates an inspiring breeding ground for an environment that leaves nothing to be desired. In shop design, for example. And where things get hot: in the brewery itself. There, where the senses are ripe for what is in store for you at the latest during the beer tasting. Or if you try your hand at brewing beer yourself for a day. A multifunctional usage area, so to speak. With taste.
Corporate Design & Product Design
Preserving the old, daring the new. That sums up the redesign of Hopfengut No20’s corporate identity to a tee. We have refined the brand message in such a way that the full-bodied core comes into its own even more intensively. From the logo redesign to brochures, posters, advertisements and postcards.
A noble-looking brand design that appeals and turns you on. Far beyond the brewing kettle. Right into the deepest depths of the World Wide Web. Even in the development of the website, its structure and enticing content, we naturally drew inspiration from the world of hops. Across all media, the corporate design thus results in an absolutely exquisite thing.
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