The last crossroads where we turn off. A long avenue lined with poplars indicating the way. The gentle rustling crunch of the gravel driveway anticipating our host’s elbow shake, the flowers in the window, red wine stains from past visits … What do we remember after a party? What decides whether we like to come back? Even to sports shops and salons, restaurants and fashion houses, pharmacies and libraries, museums and company headquarters? Is it products? Advice? Quality? All important. But the most convincing invitation is in the experience of hospitality.
Hospitable architecture, spaces, words and aesthetics live from a thousand little things – and in sum from shaping encounters instead of sales. Façade and pavement design become a tangible invitation. Doors, deliberately used, become portals that give a clear direction: inside … where better conversations hang on a special coat hook than on price tags. And outside, a gentle soundscape penetrates – selected playlists, in the best case adapted to the visitors of the moment, or even live artists.*
Atmosphere! – that the crew of the Enterprise already knew, no, felt – is how you can tell if you are close to home. Not cheap attention, but valuable and subtle gestures of hospitality. On which advice and the product world can ride along like on a Mississippi wheel steamer. Which make us forget that we are actually here by chance and strangers, that our trainers don’t fit the history of the house or our wallet doesn’t fit this neighbourhood. Welcome as a guest in a place where we would not have expected it, and every visit becomes a celebration.
* Even more impulses and 10 observations from the hospitality industry can be found on the new platform ‘Zeitgeist’ by shop fitting specialist Vizona, edited and designed by atelier 522.
You like this? Then feel free to share it:
You like that?
Then feel free to share it: