Vizona
Curtain up
… for Vizona! With the shop fitting specialist from Weil am Rhein, intelligent, design-orientated retail solutions for sectors such as automotive, fashion, beauty and hospitality become reality. All over the world and with a personalised touch. Our contribution to communicating the company’s strengths in a worthy and memorable way: long-term strategic support, development of new acquisition tools, industry interviews, editorial work, a holistic communication design for analogue and digital media and, most recently, the design of the company’s own working environment.
New Work
The existing building on the Vitra campus is being extensively renovated and adapted to the needs of today’s working world. The result is an innovative office building that not only offers around 100 workstations for employees, but also serves as a showroom. The open-plan structure provides a transparent insight into working methods and processes. The highlight at the end of the tour is the mock-up room. This is where the finished shop is unveiled. For visitors and employees alike, it is an inspiring place for insights and outlooks into the world of retail.
Clear the stage …
The perfect stage for the highlights from a whole year of shopfitting expertise: a reference brochure that also encourages the creation of sensual spaces in two dimensions. A haptic experience with which Vizona conquers the stages of this world and positions itself as a “stage builder” for brand stagings and as a material expert. We have not only given the print work a new form, artistic content and interviews with well-known faces in the industry, but also the appropriate name: “Stages”.
The perfect appearance
Vizona mediates between the art of engineering, architecture and marketing strategy. A new corporate design was inspired by the multitude of redesigned media, which unites these different worlds and positions Vizona as a competent centre – both offline and online. We took the “customised look” of the projects literally. The new look is also characterised by a unique illustration style, striking typography and self-confident wording.
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