Intelligent linking of solutions, security, energy management and comfort in the home: this is what Roto Frank AG stands for. For decades, the company has been setting standards in terms of quality, functionality and design. Whether durable window solutions with optimal energy efficiency, or beautifully designed doors with intelligent security systems – Roto products combine sophisticated technology with aesthetic perfection for a first-class living experience. And at the latest when it comes to the keyword “aesthetic perfection”, we at atelier 522 are on board. Because where the demands on one’s own products and solutions are so high, communication can also be raised to a new level. From product design to print and web, to signage, trade fair and showroom design to architecture: here comes architect communication at its best – and in all dimensions: online, offline and inbetween.
The world is changing and Roto Frank AG with it. This presents the company with ever new challenges from time to time and demands dynamic answers to the questions of the day. The specialist for door and window technology answers how the living spaces of tomorrow can look with the help of its own products.
How Roto can communicate and act as a company independent of space and time is something we answer together: online, offline and inbetween.
A new level for sales tools
What does the sales department, whose strongest sales tool has so far been the trade fair, need in order to continue to communicate efficiently with the customer?
The answer is a well thought-out sales tool that complements the existing communication, emotionally charges the product portfolio and appeals equally to different target groups. We have translated the user experience of the trade fair online and taken the topic of urbanity to a new level. Welcome to Roto City – the city of the future!
From the big to the small
From the vision to the technical drawing. Selected exhibits that had previously found their place at the trade fair were integrated into an exciting storyline and supplemented with technical gimmicks. Whether investor, architect, window manufacturer or consumer, within the many levels and areas of application down to the smallest detail, everyone is addressed in a tailor-made way with the new Roto City.
Impressive user experience on all levels
With the integration of the Trade Show Experience within the new digital sales tool, we are even going one step further, allowing visitors to immerse themselves in the city of the future – with 360° insights “around the brand”. New ways that lead to a holistic brand experience and strengthen Roto’s digital orientation.
Since 2014, we have had the privilege of designing the trade fair stand for the top technologists at Roto Frank AG several times on the occasion of Fensterbau Frontale in Nuremberg. We have created an ideal trade fair environment for the company on around 1,200 square metres. Starting with the leitmotif, through the entire communication strategy, to the staging of products as well as analogue and digital information sources. Proverbially well thought-out, from the ground floor to the gable. And at BAU Munich we have already shown a few times how to fill and stage spaces in an exciting way.
What would houses be without windows and doors? They connect the outside with the inside. And vice versa. To ensure that these architectural elements not only look beautiful but also function perfectly, Roto creates exemplary mechanics that are mostly hidden from view. We took on the existing corporate identity and wrote communication stories. The existing visual language was analysed and a new one developed, and every single product – every service – was beautifully embedded in it.
Showroom in 3D
Miniature houses in which Roto products can be discovered directly. Individual window handles that, when lined up, become an oversized window handle in the room. Or pure information that transitions from two-dimensional graphics into three-dimensionality. With sealing strips that transform into a room-sized installation. Staging is (almost) everything. And how do you implement the theme of cooperation at a building fair? With the appropriate tools! A red nail for every Roto partner. Placed on a world map that makes all locations visible. Design that hits the nail on the head and skilfully gives marketing and sales a red thread.
Product design that invites you to touch it
Grip was the task that prompted us to start working with Roto. We wanted a no-frills window handle. And because we are not only good at driving alongside the track, but can also be straightforward, we designed a window handle that exactly meets the company’s requirements in terms of aesthetics, haptics and economy. Professional craftsmanship that led us on to redesign the existing product lines.