From fragrances and
A world of a thousand fragrances and inspirations. Attractive and diverse. Already in its fifth generation, Parfümerie Gradmann 1864 invites its customers to experience the world of beauty with all our senses. “The power of calm” – our design concept for the branch in Singen in the CANO shopping centre makes zeitgeist tangible. A harmonious and modern interplay of colours and materials that appeals to young and old alike and opens up a bathroom for the senses. The result is that you can’t help but want to immerse yourself skin and hair in the world of beauty and lifestyle products.
If you want to be beautiful, you can feel
In eleven perfumeries between the Constance headquarters and Esslingen, the family-run company offers its customers everything that makes the beauty heart beat faster in the areas of make-up, fragrance and care. This flair is also to be continued in Singen’s city centre. On 400 square metres, the space concept with its highlight placements invites you to discover the world of Gradmann.
Shopping with all senses
An oasis for the senses in the middle of the shopping madness – a place of deceleration awaits customers at Parfümerie Gradmann 1864 – grounded and genuine. The oak entrance area marks the beginning, leading into a shopping experience for the senses. One that creates a feeling of well-being on a graphic level with organic shapes and soft primary colours, framed by a clear product presentation concept.
A natural stage for products and services, which provide clear orientation with corresponding area labelling, brand displays and shelf coverings. The furniture is also authentic and attractive, located between lounge islands and spacious make-up areas as additional experience areas. The fabric of the shop window curtains lends the entire scene a gently muted feeling of space.
Playful, minimalist and so beautiful that you just have to look. Lovingly designed hand drawings throughout the store, such as on action boards, underline the desired subtlety and naturalness of the sales concept. Aesthetic eye-catchers that speak for themselves even without words. “All the variety, all the charm and all the beauty of life are composed of light and shadow” (Leo Tolstoy). In this sense, the entire retail design shines under a successful lighting design.
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