100 square metres of roof surface with a slope of 10 degrees generate about 1,000 kilowatt hours of energy per year. And how much green electricity do you produce? A question that strikes a chord with us. After all, it is our common task to shape planet Earth in such a way that it remains liveable for future generations. We were therefore delighted when Eternit (Schweiz) AG asked us to support a campaign to find an answer to that question. And it comes in the form of a highly efficient solar panel called Sunskin.
Sunskin is the sustainable system solution for photovoltaic systems on building roofs that perfectly combines aesthetics and ecology. The panel modules with their frameless, flat shape integrate perfectly into roof landscapes. With a focus on this energy-rich potential, we set to work.
In such a way that the target group of architects with their special demand for aesthetics is picked up exactly. Our contributions for sustainably successful sales: a rendered key visual, a product flyer, product video and landing page. Communication elements that all speak the same visual language and clearly convey the core message.
Communicating in a tangible way
A 6‑page folding card with a lasered cover that offers a glimpse of the world’s most natural energy source – the sun. With this special product flyer, we put all the advantages of Sunskin on paper in an informative and creative way. One that caused a positive stir among the discerning readership as a valuable insert in the magazine ARCH+.
The need to save energy costs with solar energy and thus relieve the burden on the environment is becoming ever greater. But how exactly does a solar system work? With a simple yet meaningful infographic, we shed light on the darkness by illustrating the pure function of a solar system and showing the different possible uses of the energy generated from it.
In addition, we developed a key visual that makes the boundless scope for design visible at a glance and is located in the middle of a mountain landscape, thus making reference to Eternit’s Swiss headquarters.
And because things that make sense deserve an appropriate platform, we also created a landing page for Eternit’s efficient solar modules. A sun-clear message in the same design style as the other means of communication, i.e. suitable for the target group of architects and other sustainable aesthetes of this solar system. Who still wants to consume electricity in a conventional way?
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