The history of bathing takes us back to early advanced civilisations. Archaeological finds prove that the palaces of the rulers of Mesopotamia already had bathrooms in 4500 BC. And the cultures that followed, both Greek and Roman, also attached great importance to bathing culture. Whether bathing itself was attributed a healing and nurturing effect or the bathing temple was chosen as a sensual place of encounter – bathing is still an integral part of our historical culture and connects people with water. A connection that Bette has mastered down to the last detail. With architectural bathing elements that create soothing rituals of experience through a flowing language of form and the highest precision craftsmanship.
Fluent communication campaigns
To match the brand’s new anti-slip surface, we developed a communication campaign in addition to the appropriate name – including a refreshing claim, film, key visual and microsite. Aesthetic creative work that goes down like warm water. Immerse yourself in the multifaceted world of Bette.
For a lasting impression
What do shoe profiles for mountaineering, football or tennis have in common with the anti-slip Sense surface from Bette? Noticeable grip on the feet. Bette Anti-Slip Sense is the latest evolution in slip resistance. A USP that needed to be presented in a tangible way. Implemented in the form of an appropriate name and two communication campaigns – including refreshing claims, film, key visual and microsite. Aesthetic creative work that goes down like warm water.
Take a look behind the scenes. See and understand how glazed titanium steel is brought to life. There, where high-tech and manual work interlock in a finely tuned way. At the Delbrück site, Bette manufactures bath elements for symbiotic architecture, an aesthetic and technical unity of building shell and interior.
With a guided tour of the BetteFactory, you can experience the production process up close. See how raw materials are turned into a finished design object in various production steps. Grasp materials, feel surfaces and hear the production sounds of high-tech machines. We have also breathed life into this special world and made it attractive for visitors in the form of wall displays and signage.
Nuances are allowed
Expressive, timeless and minimalist: bathrooms designed in monochrome are popular. They make small bathrooms in particular appear larger and brighter and are easy to decorate and combine. No wonder Bette also goes for monochrome when it comes to bathroom architecture. With the option of enamelled covers for waste and overflow fittings in eight trend colours, Bette is creating the conditions for this. We were responsible for the communication of the new bathroom worlds as well as the design – online, offline and inbetween.