We use them countless times a day – control elements for lighting and communication. Whether small, large, round, square, flat or raised, Feller as the Swiss market leader provides tangible access to intelligent technology with its innovative switches and socket outlets. And thus for quality of life in all rooms. True to the motto “Make the most of your energy”, the company wants to shine as an impulse generator and actively inform and inspire both B2B customers and end consumers in Switzerland with regard to product diversity and applications. And where better to do that than on a platform like Instagram? And because we too are only too happy to inspire with our energy, we are accompanying Feller on this journey.
Creating a stage for seemingly inconspicuous everyday products. Aesthetically and in a varied way. For the realignment of the existing Instagram presence, a strategy had to be developed with the aim of increasing the reach and the number of subscribers within Switzerland. Fed by existing and new image material, the Feller brand was to be perceived in future by architects, interior designers, builders and private individuals as a creative source of reference and inspiration. In addition, architectures of different styles are put in the right light, which have one thing in common: the harmonious integration of Feller products. This is illustrated by an emotional feed that authentically unites the past, the present and the visionary.
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Taking a look at the familiar from new perspectives. Always with the big picture in mind, we enjoyed first descending into a wide variety of visual worlds and then emerging again with a coherent concept. Creative implementation in the form of typographies, graphics, product illustrations, animations and films. In combination with historical elements, these communication elements have since formed the framework of Feller’s new social media presence. One that puts all content in the limelight in a charming way.