Gentle as a feather – mighty as a rock. Water has always been an elemental force. An element that provides both strength and regeneration. Bette connects people and water. With architectural bathroom elements that inspire and activate; that create soothing rituals of experience through flowing design language in the highest precision craftsmanship. A promise we converted into something that could be experienced with all the senses in the new BettePlaces showroom – online, offline and between the lines.
Bathroom architecture in another dimension
Whether cuboid architecture in the midst of snow-covered mountain scenery around the natural region of Tokyo or geometric shapes futuristically embedded in stony terrain, located somewhere on an alien planet: artistic, experimental and surprising, BettePlaces combines product design and architecture to create a point of attraction of the finest matter. With a total of 16 micro-houses and other highlight areas such as the work tables, which bring the path from raw material to finished product from production into the showroom. A journey around the world on 1,800 square metres, which we also made possible to experience online with the appropriate social media strategy and the corresponding microsite.
Bette AR Experience
Discover what’s possible: with the Bette AR Experience inside the showroom, you can dive even deeper into the Bette product world. A universe of its own that combines the analogue and digital worlds in an entertaining way. In which different technical installation situations are demonstrated realistically and visual sensory perception is stimulated with playful elements such as AR filters: Simply scan the QR code and you are right in the middle of the interactive bathroom experience.
Geometric forms, futuristically embedded in stony terrain. Here, product design and architecture combine experimentally and artistically to create a point of attraction of the finest matter.
Glazed titanium steel and elegant stainless steel – a combination with sheer timeless radiance. With its shiny and reflective surfaces, this material selection sets an aesthetic contrast to the rough rock feel. A duo that seems to float above everything and makes a statement in any case.
Cuboid architecture in the midst of snow-covered mountain scenery around Tokyo’s nature region. Traditional Japanese buildings reinterpreted: minimalist furnishings – cosy at the same time. A timeless retreat, made entirely of spruce wood. Blackened by the Yakisugi technique, which preserves the building for decades. A respectful homage to centuries-old knowledge.
Natural materials such as spruce wood and white enamel create the basis for a warm and relaxed bathroom setting. Combined with dark smoked glass and soft cotton, the result is a natural fusion of colours and textures. Gentle purism that exudes pleasant calm and modern restraint.
The bathroom as a cosmopolitan statement: somewhere between Miami Beach and Fisher Island. Flooded with light and made of textured plaster, with the BetteLux Oval as the central architectural highlight. This is where the daily beauty routine starts – this is where the day ends on a relaxed note. Favourite products are celebrated and expressive bathing elements with their organic language of form are smoothly staged. For cultivated moments of well-being.
Lively surfaces, harmonious nuances and soft design languages united in the play of light and shadow. Clay tiles with their elongated shape are the ideal complement to the organic body of the Bette bathtub. Inside the room, black marble furniture captures light and water. Curved steel builds the visible bridge to the arched architecture with grainy paint.
Vast waters, rough rocks and fine desert sand – Alexandria’s imposing architecture has withstood its natural environment for centuries in some cases. Functional aesthetics that inspire stable and durable bathroom architecture.