Atomic

3 … 2 … 1 …
Go!

Bet­ter to take a risk and fail than not to try at all. Cou­ra­ge­ous, con­fi­dent and unda­un­ted. This is the mot­to of the ski­ing artic­le manu­fac­tu­rer Ato­mic. The com­pa­ny has set its­elf the goal of crea­ting the best ski­ing expe­ri­en­ces for all ski­ers. How does it do that? With equip­ment that takes you to the next level. We too are always on the loo­kout for new chal­lenges. The best pre­re­qui­si­tes to take on the struc­tu­ring of the ran­ge for Ato­mic, inclu­ding the design of the trade fair and various sales dis­plays. And the work was worth it: in the end, the sym­bio­sis of pro­duct ran­ge con­sul­ting, dis­play and trade fair design was on the winner’s podium.

What belongs together comes together

Peo­p­le want to be inspi­red. They want to be shown what is pos­si­ble. We think of pro­ducts exclu­si­ve­ly in con­texts – as in the res­truc­tu­ring of the Ato­mic ran­ge. Rigid pro­duct cate­go­ries were bro­ken down and ins­tead lively the­med worlds were crea­ted, brin­ging tog­e­ther pro­ducts that belong tog­e­ther. The­se worlds were then trans­fer­red to the trade fair design to con­nect manu­fac­tu­r­ers, retail­ers and the POS off­line and online in a smooth form. And this, at the world’s lar­gest trade fair for sport­ing goods and fashion, the ISPO in Munich.

A different kind of mountain hut magic

The desi­re for hos­pi­ta­li­ty and pro­fes­sio­nal advice – we know this disci­pli­ne very well. Every year sin­ce 2010, we have had the pri­vi­le­ge of trans­forming Atomic’s trade fair stand into a place of com­fort and infor­ma­ti­on. The result is an open and trans­pa­rent archi­tec­tu­re, com­bi­ned with dif­fe­rent huts that show­ca­se the ran­ge of pro­ducts in a way that suits the needs. Here, the “race” equip­ment con­veys a dif­fe­rent mes­sa­ge than that for “free­ski” or “tou­rer”. This sets accents in terms of pro­duct mes­sa­ge and atmo­sphe­re. Warm, fri­end­ly and with a touch of playful­ness is how the “Women” and “Kids” sec­tions pre­sent them­sel­ves. The “Race” the­me is more tech­ni­cal, whe­re the mate­ri­al speaks for its­elf. Straight­for­ward. Sim­ply cool.

Ser­vice phases:
LPH 1 – 9
Total area:
850 sqm
Orde­ring party:
Georg Reisch
GmbH & Co. KG

On digital paths

Ato­mic has a lar­ge online com­mu­ni­ty. The hash­tag #WEARESKIING the­r­e­fo­re unites the most diver­se levels. But not only the com­pa­ny its­elf shares this attrac­ti­ve con­tent – ath­le­tes and ama­teur ath­le­tes also con­tri­bu­te a lar­ge part of the world­wi­de impres­si­ons. Our trade fair design inte­gra­ted this social media stra­tegy, which cle­ver­ly gene­ra­tes atten­ti­on for the brand and forms a suc­cessful basis for the fur­ther gene­ra­ti­on of ear­ned, paid and owned media content.

Change of awareness

Brin­ging the hid­den adven­ture to the trade fair stand. Brin­ging pro­duct design to life. With over­si­zed image for­mats, we crea­ted the access to be able to dive direct­ly into the worlds of the dif­fe­rent coll­ec­tions. The action appears up clo­se and per­so­nal and the pro­ducts can be felt on the skin, under the feet and on the head. Pro­duct dis­plays from our com­pa­ny inte­gra­ted into the pic­tu­re han­ging offer access to the digi­tal cata­lo­gue as well as the live ski broad­cast of the Hah­nen­kamm race. In com­bi­na­ti­on with ana­lo­gue struc­tures, a har­mo­nious unit that could be inte­gra­ted one-to-one into the sta­tio­na­ry Ato­mic shop.

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