Reichert 1850
In flux
of the time
Who do I want to be – and how? Admittedly, you only know the answer to some questions yourself. But when it comes to fashion, Reichert 1850 is way ahead. Retail competence that has lasted for almost two centuries. But time demands constant changeability. And so the family business from Nagold has long since seen itself not only as a pure clothing store, but rather as a warm host that makes shopping a memorable experience. Committed, honest, service-oriented. Values that are wonderfully in line with ours.
Mirror, Mirror
on the wall
What face does a fashion house have to give itself in order to stand out from the booming but anonymous online trade? This was the question facing the tradition-rich fashion house Reichert 1850. We asked ourselves. And we found an answer: an excellently curated assortment alone does not keep customers in line. Experiences and service are just as important – and they need a lively, exclusive interior design. But it’s the mix that makes the difference! That’s why we let our imagination run wild and let modern appeal dance together with nostalgic character. An exciting space and product presentation that can only be experienced in the flesh offline.
| Service phases: LPH 1 – 5 |
| Total area: 738 sqm |
| Construction time: 3 months |
No pure fulfilment of purpose
A bag to go with a new dress – a belt to go with new jeans. The fashion house not only meets the taste of its customers in terms of fashion. The sales areas with adjoining bar area also promise pure pleasure for the senses. Feel, see, taste, smell, hear – our store concept follows the maxim “experience per square metre”. To achieve this, we gutted the 738 square metres of shop space and redesigned the interior. Starting with the reception area, which is beguilingly attractive with its new stylish coffee bar, to the tidy shop design, which now offers more insight and perspective with its clean character.
Honest material world
Competence, passion and enthusiasm for fashion, accessories and enjoyment spread over four floors. For a new design from a single mould, we focused on a uniform design: Screed floor, exposed concrete walls and raw ceilings with exposed technology instead of suspended grid panels. MDF and OSB panels materially separate the ladies’ and gents’ worlds and, together with black steel frames, speak a clear language of form in the presentation of goods. The whole thing is refined with historical building elements such as time-honoured doors or antique furniture, which run like a red thread through the entire retail design. An extraordinary stage set, based on a very special corporate philosophy.
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