Häfele
Moving
Change
Anyone who wants to look at spaces from a different angle needs ideas. And products that turn them into new realities. Häfele supplies both. The company is a specialist in hardware technology and electronic locking systems and knows about the adjusting screws that need to be turned in order to bring about lasting change. And we know about the power of images. And language. A truly space-changing symbiosis that has found expression in brochures and image films.
Entering new creative spaces
Häfele supplies customers all over the world with intelligent solutions from the northern Black Forest. We made sure that two products were also visually memorable. The Slido Wall, a mobile partition wall that combines technology with design in a completely different way than previously known. And Startec Frame Fix. Innovative door frames as a sustainable alternative to conventional foam mounting. We have given both products a clean communication design. One that appeals to architects, investors, hoteliers and other operators and craftsmen. And carries them further – into spheres of new application possibilities.
Twisted
Slido Wall transforms rooms into atmospheres. When the mobile partitions are moved, new interesting floor plans are created. That is why the Slido brochure also reflects the moving space. Images and texts show and are themselves in motion. Different formats and papers play with each other. The viewer leafs through an inspiring and haptically appealing mosaic. The Startec Frame Fix brochure, on the other hand, is a mesh of aesthetic application images that, without frills – but with a subtle wink – picks up on the needs of craftsmen and women and puts them in the spotlight.
Shown
Slido Wall changes rooms not only in size. The ambience, the sound of the room, the light, the nuances also change with the size of the room. Contrasts emerge. Loud and quiet, light and dark merge. Transitions that are reflected in our 3D renderings for the website and as key visuals. Our 3D visualisations for Startec Frame Fix are also based on the existing corporate design manual, which we gave the design framework it deserves by adding noble shades of grey.
Choreographed
Slido Wall moves. The striking line graphics are based on the contents of the brochure and run through the entire product film. Graphic minimalism with its own rhythm, inviting views and insights and whetting the appetite for new spatial arrangements. In contrast, Startec Frame Fix is a filmic contrast programme for which we provided the storyboard based on the brochure. Here, a lively and colourful impression, paired with subtle humour and relevant facts, was the director. A successful composition that convinced the professionals.
Where function shapes atmosphere.
How do you translate invisible precision into tangible retail? With a campaign that visualises precisely this connection: the path from the first stroke to a space that can be experienced. For Häfele, we show how lighting solutions, fittings, systems and safety technology work in the background – and at the same time create the freedom to design retail spaces that are atmospheric and functional at the highest level. The transition from the sketched line to the built store illustrates how invisible technology makes an impact. A reduced architectural language summarises this idea precisely: function becomes experience. A design that shows how Häfele strengthens retail worlds down to the last detail.
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