Jumping from the car directly into the mountain lake. Break away from familiar structures – simply take a breather. With the feel-good campers from Mercedes-Benz, you can go on a spontaneous, stylish and flexible adventure tour. For the brand presentation at the “Suisse Caravan Salon”, the company confidently placed the creative work in our hands. A welcome invitation to us free spirits. This is exactly the feeling we put into the trade fair design: 360° panoramas let the lively holiday feeling appear in its entirety. All according to the motto: The way is the goal.
Steady horizon change
Elegant, understated and for that very reason incredibly appealing: these feel-good lounges on four wheels are in a class of their own. Attributes that we transferred to the trade fair area in line with the existing corporate identity guidelines. Based on the spirit of discovery of the Mercedes-Benz “Marco Polo” series, our storyline made clear what freedom really feels like. Accompanied by opulent imagery, new horizons could be experienced directly. And which gave the whole thing an attractive and at the same time unconventional framework at unusual heights. Because who wants to stay on the ground with their ideas?
In the footsteps of Marco Polo
In order to create a direct link between the brand message and the company headquarters, we brought very special destinations to the table cartographically: four highlight routes through Switzerland, which the Venetian merchant and adventurer Marco Polo also travelled in the 13th century. Imprinted elements pointed the way to vantage platforms for more dreamy foresight or to exquisite wine regions and places that invite you to linger for a while. A unique concept that has a lasting effect not only because of its materiality.
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