Hofmann
Symbolism
at play
Sustainable work in interior design has many facets – especially in retail design. Don’t we all want to produce less waste, earn more and always enjoy what surrounds us? In retail, we have to deal with ecological, economic and social sustainability issues. For the right answers, we generate a timeless stage that stages products in a way that makes them fun and tells stories. Like at the Hofmann fashion stores in Laupheim.
Experience sees the patina on the new
Genuine materials acquire an individual patina with the years of life and stand up to stormy experiences unflinchingly. Concrete, steel, brick, felt and glass record and perpetuate history. History has been written in Hofmann’s fashion stores since 1946. In recent years, we have re-set the stage for this and created space for highlights at the point of sale. In two stores on a total of more than 1,500 square metres, modern and trend-conscious merchandise is presented in a high-quality and timeless environment.
Radiate from within
Zoning and shopfitting with well-placed lighting conditions ensure a pleasurable shopping experience. Exciting surface structures mark highlights and provide a framework for collections. The shopfitting is designed in such a way that it gives each product group the right setting and stages it brilliantly. To achieve this, we literally advised a major breakthrough in advance: the ceiling on the ground floor was partially removed. As a result, the overall architecture with its different levels and galleries can already be seen from the entrance. This makes you want to go on a discovery tour with an urban touch – on polished screed floors, between exposed concrete walls and exposed ventilation technology.
| Service phases: LPH 1 – 9 |
| Locations: 2 |
| Total area: 1,500 sqm |
With love for the senses
Back wall systems and furniture in the middle of the room were developed from scratch, leaving plenty of scope for staging and decoration. Old cast-iron industrial windows and upcycled wood were used on the jeans wall. The materials used convey a pure, authentic feeling to the space. And we also provided a multi-sensory experience when paying at the checkout counter. The contrast between smooth wood as a support and the rough and graphically structured base made of bricks remains in the memory.
Less shows more
It’s not just the beautiful atmosphere that invites you to linger. The graphically simple guidance system of our communication designers skilfully leads you through all levels of Hofmann’s shopping world. The individual brand presences are graphically integrated just as astutely in the shopfitting and create clear order.
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