AT
DISCOVERY
TRAVEL
Existence, use, relevance
Which touchpoints do customers know? Which ones do they use intensively?
Touchpoints are direct and indirect points of contact with the target group.
Is it about attracting attention or interacting with the customer? What are the most important goals? Where are the challenges?
Define your persona
Age, family, job, hobbies, life circumstances,
Values, innovation, tradition
Describe the experience
What exactly is the person experiencing?
What leads to later and lasting associations?
create a swim line
What is the line between online and offline touchpoints?
evaluate the emotional curve
Are the steps positive, negative or neutral?
How can positive experiences and moments of enthusiasm be achieved?
evaluate the arc of tension
How significant is the Step?
How much drama or tension is there in the situation?
The model for change in the world
Megatrends usually have a duration of several decades and show effects in all areas of society. These global phenomena are multi-layered and multi-dimensional trends that generate dynamics through evolutionary pressures and interactions.
Security
Security as a process and insecurity as an opportunity: the understanding of security in constant change.
Individualisation
Self-realisation, self-determination and personal freedom of choice. The new “I” is in the context of relationships.
Urbanisation
The urban peak in the distant future: cities as essential drivers of innovation and progress.
Gender shift
Changing role patterns and breaking gender stereotypes are causing radical change in the economy and society.
Neo-ecology
Environmental awareness and sustainability as a central economic factor.
Shift to online
Network society with need for digital business models and design of products and services.
Silver Society
Socio-cultural vitality and diversity. What role does the Silver Society play in our society?
Knowledge culture
The already high level of education continues to grow, while the way of dealing with information and knowledge is changing.
Globalisation
the world population is moving closer together.
Mobility
Emergence of a new mobility paradigm in the form of autonomy, shared and seamless mobility.
New Work
Work-life blending: Remote work blurs the boundaries between life and work.
Health
through self-optimisation and mentality. Lifestyles, attitudes, values, needs, consumption and products are health-oriented.
Network
