A monkey, a horse and a whole suitcase full of gold pieces meet talented and inventive daredevils with fantastic abilities, like turning the day upside down. The world of children is free, explorative, wild, strong, intuitive and limitless. Children are immune to pragmatism and are a constant reminder of what we used to want to be. So what could be more exciting than being able to see the world through children’s eyes?
Discover with all senses
The MUKS – Museum for Culture and Play Riehen has emerged from the former Toy Museum, Village Museum and Vineyard Museum in Riehen. A very special place with different worlds of experience that invites you to discover with all your senses. We have given the MUKS a completely new identity and are excited to see how the distinctive four large letters will occupy the spaces inside and outside in the future.
Learning names through play
One name – four letters. In developing the naming, we laid the foundation for a journey that spans the senses. Located in a charming half-timbered building, the special village history, the valuable toy collection and the theme of play are now linked in an appealing way. A colourful family museum with character that makes children’s hearts beat faster and inspires them to participate.
For the reopening, we also awakened the child in us and reached into the box of letters as well as the pot of colours with full vigour. Thus, the entire brand world of the Museum für Kultur und Spiel Riehen was rethought with fresh impulses: from the design of a new logo to the entire stationery to colourful opening posters and flyers. In this way, the museum lights up for young and old even before they enter. A colourful bouquet of creativity that, with additional products for the in-house shop such as pins, admission stickers, price and name tags, beautifully bags the MUKS as an overall experience.