“It is not the wind that determines the direction, but the sail.” Since time immemorial, natural signposts, signs, symbols, objects and buildings have served communication and orientation – and not just since Odysseus’ 10-year odyssey on the high seas. But what are the prerequisites for successful orientation so that the journey does not become an Odyssey? When should a change of course take place?
We know that not all signals are the same. The Greek singer and poet Orpheus and the Sirens sang similarly beguilingly, only in the case of the former the song led to blissful tears of joy, in the case of the Greek mythical creatures to death. Where would you like to be guided? For groundbreaking communication, a clear objective is needed. That is why Promega now has a well-designed guidance system that leads through the interior and exterior of the company premises, including a sports ground path. And we also found an intelligent and durable solution to the issue of passage protection.
More space for adventure
The smartest compass is in the heart! This is where the world is, especially with children, free, discovering, wild, strong, intuitive and limitless. Children are immune to pragmatism and remind us again and again of what we actually once wanted to be. So what could be more exciting than being able to see the world through children’s eyes, as in the Museum für Kultur und Spiel Riehen, or MUKS for short?
As is often the case, it’s all about sending the right signals to reach the place of desire in the ocean of communication. Directional signs, online, offline and between the line form the perfect journey for a successful customer journey.
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