Ochsner Sport Zurich
Do your thing!
“Switzerland is our sports ground”. Almost 60 years after its founding, Ochsner Sport is reinventing itself. With around 80 shops, the company, which was founded in 1961 and has been part of the Deichmann Group since 1992, is the market leader in the Swiss Confederation. As part of a broad omnichannel strategy to renew its brand presence, we realised a concept for the Zurich store Ochsner Sport Pro that embodies the brand essence of the traditional supplier. Completely new standards that we have manifested and made tangible in terms of performance and sports competence.
The full load of sport!
Ready, Set, Go for Run, Bike & Trail: We have given Ochsner Sport Pro a new look, including a complete restructuring of the product range plus a selected range of top brands. And, extended with exciting service offers. The new brand image picks up on what Ochsner Sport means by “Pro”: the full load of sport! The starting signal for the Swiss sporting arena of the future.
Modern coolness suits two very different themed worlds that alternate on the 1,000 square metre ground floor of the Sporthaus: from March to September, concentrated bike competence with a workshop and fitting zone. From October to February, on the other hand, snow fun with ski boot fitting, ski and snowboard rental and an alpine test centre. Pure action, for which we have created the appropriate stage. Clean concrete combined with elegant perforated sheeting, plus black, minimalist shelving systems on neon tubes. An open, dark ceiling contrasts with the light grey of the walls and floors. A matter-of-fact ambience, which nevertheless does not appear undercooled. Instead, it harmonises with the tech appeal of the rest of the furnishings and the goods on display.
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