Quality means focusing on the essentials. Our guiding principle really hits the mark at Tettnanger Krone, both visually and tastefully. In keeping with the tradition and purity law dating back to 1516, Tettnanger Krone beers are still brewed from the finest aromatic hops using direct firing, before being stored in deep cellar vaults for up to three months. We gave the brand a revamp and uniform corporate design that lends our guiding principles a crowning touch. So the popular Kronenbier now boasts a new look.
“Magic potion” communication design
A product that inspires its target audience – across all channels. Our communication design for Tettnanger Krone achieved what it set out to do: to provide overwhelming inspiration. Online. Offline. Between the lines. It tastefully appealed to all the senses, thanks to creative imagery and product flyers, plush corporate furnishings as well as analogue and digital sales tools.
Seven generations of history, experience and brewing expertise have made Tettnanger Krone what it is today. The redesigned website provides exciting insights into its history. As well as everything you need to know about its Krone Brewery, Brauereigasthof restaurant and accommodation business units. Now clearly separated, thanks to our concept, and thus recognisable as independent segments. All sporting the look of the new corporate design, of course. Making it even easier to digitally browse the past – and the present.
What would a bottle be without a suitable logo? We adapted the labels of this traditional brand to its new, minimalist design language. Focusing on the essentials, of course – the wording, which is now as clear and memorable as the beer itself. Quality stands out from the crowd. And this now applies to the sales area too, thanks to the vibrant brand designation.
Introducing the “Kronenwagen”
A different way of drinking beer: quality Tettnanger Krone beer can now be enjoyed at this uniquely designed bar. Beer lovers will be delighted with this combination of finest Tettnanger aromatic hops and clever design. This portable refreshment stand is an ideal accessory at trade fairs and events, being both highly functional and elegant. And for all those who are completely bowled over with its hip design, our “Kronenwagen” is also available to hire!
The “transparent factory and catering facilities“ have the potential to become not only a tourist attraction, but also an attractive meeting place in and for Tettnang residents. The production facility has been updated and enhanced with modern architecture. The brewhouse, fermenting room and parts of the storage cellar are clearly visible in the new building. Rounded off by the integrated restaurant, there is now more space for the Tettnanger Krone experience. An exciting symbiosis of modernity and tradition that creates an authentic brand experience and enriches the town with a popular visitor attraction.