Messe Dornbirn

Encounters in
a cultural
setting

atelier-522-Messe-Dornbirn-13

Crea­ting the space and oppor­tu­ni­ty for memo­r­able encoun­ters. For sharing ide­as, goods and ser­vices face-to-face. Whe­re moder­ni­ty and cul­tu­re meet. Mes­se Dorn­birn deve­lops and orga­ni­ses con­tem­pora­ry events with an authen­tic refe­rence to busi­ness and socie­ty. We have enhan­ced the stra­te­gy and design of the Mes­se Dorn­birn brand and streng­t­he­ned its posi­tio­ning with the mot­to: “Expe­ri­ence mar­kets live”.

A question of perspective

What does the future hold for tra­de fairs? Which topics do peop­le want to expe­ri­ence at first hand? We have impro­ved the per­cep­ti­on of Dorn­birn Exhi­bi­ti­on Cent­re, not only extern­al­ly, but also con­tex­tual­ly. The Gus­tav inter­na­tio­nal tra­de fair for deman­ding con­su­mer cul­tu­re was crea­ted in one of our work­shops. As your dis­cus­sion part­ner, we take the time to ask the right ques­ti­ons, ther­e­by crea­ting various per­spec­tives and thus unex­pec­ted solu­ti­ons.

Corporate design that sends a signal

The uni­que archi­tec­tu­re of the exhi­bi­ti­on halls pro­ved to be a source of inspi­ra­ti­on for the new cor­po­ra­te design. The ent­ran­ce area which is bathed in red is more than just the face of Mes­se Dorn­birn; it also draws visi­tors into a sin­gu­lar world, almost by magic. For us, it goes wit­hout say­ing that this ele­ment is also now reflec­ted as a con­sis­tent key visu­al. On pos­ters and ban­ners, in brochu­res and tra­de-fair cata­lo­gues, on employee IDs and give-aways. And of cour­se on all com­mu­ni­ca­ti­on chan­nels. From web­sites to tickets – the com­mu­ni­ca­ti­on mate­ri­als now boast a modern design, con­tras­ting colour sche­me and clear messa­ges.

Zoomed in

Making poten­ti­al exhi­bi­tors awa­re of the mul­ti­fa­ce­ted natu­re of Mes­se Dorn­birn: to do this, we adop­ted the exis­ting image­ry as a uni­form ele­ment and con­ver­ted this into a rep­re­sen­ta­ti­ve form. The result is an image brochu­re that high­lights the bene­fits and charm of the Dorn­birn venue. And to ensu­re that visi­tors atten­ding a tra­de fair can easi­ly find their way around at all times, we have also imple­men­ted both an ana­lo­gue and inter­ac­tive site map to gui­de them through each exhi­bi­ti­on area.