Creating the space and opportunity for memorable encounters. For sharing ideas, goods and services face-to-face. Where modernity and culture meet. Messe Dornbirn develops and organises contemporary events with an authentic reference to business and society. We have enhanced the strategy and design of the Messe Dornbirn brand and strengthened its positioning with the motto: ‘Experience markets live’.
A question of perspective
What does the future hold for trade fairs? Which topics do people want to experience at first hand? We have improved the perception of Dornbirn Exhibition Centre, not only externally, but also contextually. The Gustav international trade fair for demanding consumer culture was created in one of our workshops. As your discussion partner, we take the time to ask the right questions, thereby creating various perspectives and thus unexpected solutions.
Corporate design that sends a signal
The unique architecture of the exhibition halls proved to be a source of inspiration for the new corporate design. The entrance area, which is bathed in red, is more than just the face of Messe Dornbirn; it also draws visitors into a singular world, almost by magic. For us, it goes without saying that this element is also now reflected as a consistent key visual. On posters and banners, in brochures and trade-fair catalogues, on employee IDs and giveaways. And of course on all communication channels. From websites to tickets – the communication materials now boast a modern design, contrasting colour scheme and clear messages.
Making potential exhibitors aware of the multifaceted nature of Messe Dornbirn: to do this, we adopted the existing imagery as a uniform element and converted this into a representative form. The result is an image brochure that highlights the benefits and charm of the Dornbirn venue. And to ensure that visitors attending a trade fair can easily find their way around at all times, we have also implemented both an analogue and interactive site map to guide them through each exhibition area.