Kettnaker

Systematically

Timel­ess­ness and adap­ta­bi­li­ty – a pair that does not always easi­ly go tog­e­ther. But in the Swa­bi­an town of Dürmen­tin­gen they are a suc­cess­ful match. The fur­ni­tu­re manu­fac­tu­rer Kett­na­ker has been deve­lo­ping and manu­fac­tu­ring sys­tem fur­ni­tu­re here for 150 years. Each of them a uni­que pie­ce tailo­red to the customer’s needs and yet with a com­mon design basis. Peop­le need to hear this, which is why we have star­ted to rede­sign their com­mu­ni­ca­ti­ons aimed at cus­to­mers and dealers.

New products by the metre

Every year, Kett­na­ker brings new deve­lo­p­ments to the fur­ni­tu­re mar­ket. The aim was to pro­du­ce a han­dy, high-qua­li­ty new pro­ducts brochu­re that would give retailers an over­view and cus­to­mers inspi­ra­ti­on for their living spaces. In our hands, the brochu­re beca­me a lepo­rel­lo with pan­or­amic cha­rac­ter. Over 2 metres in length, you can liter­al­ly unfold the ran­ge of fur­ni­tu­re and styles befo­re everyone’s eyes. Or flip through it like a book. The intel­li­gent fol­ding makes it possible.

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Clear presentation

Bedroom fur­ni­tu­re on the front pages, living room fur­ni­tu­re on the back pages. And bet­ween the impres­si­ve­ly sta­ged pho­to­graphs, the ever­y­day life shown in them sud­den­ly beco­mes con­cre­te and ima­gin­ab­le in short texts. At the same time, the lay­out reflects the modu­la­ri­ty and fle­xi­bi­li­ty of the pro­ducts. The colours were gea­red to the sur­faces. A new typeface and a manu­al for the house font were crea­ted for this pur­po­se. Inclu­ding pre­pa­ra­ti­on for the digi­tal channels.

Deciding on a name with a twinkle in the eye

What do you call a new pro­ducts maga­zi­ne that is allo­wed to chan­ge its for­mat every year but still has to remain reco­gnis­able? Some pro­po­sals end up on the table. In the end, the cus­to­mer cou­ra­ge­ous­ly deci­des on our favou­rite: “karl” – the first name that runs through all five genera­ti­ons of the fami­ly busi­ness. Lay­out and typo­gra­phy addi­tio­nal­ly set the sce­ne. Char­ming, human, yet fac­tu­al. Sim­ply a good one, this karl.

New products brochure, Kettnaker