It’s hard to imagine a building without windows and doors. They connect the outside to the inside. And vice versa. Roto Frank AG therefore ensures that these architectural elements not only look good, but also work perfectly. As the world’s largest producer of window and door technologies, the company creates exemplary mechanisms that are mostly hidden from view. We ensured that these systems are visible and wrote communication stories that individually and consistently appeal to target audiences.
In the spotlight
These are wide-ranging solutions. From architects, metalworkers and window producers to system planners, investors and end customers – Roto’s products are suitable for many applications. Everyone wants to be addressed accordingly. So we developed communication strategies that meet their respective needs. And are deployed where they reach people – on an emotional level. And because we enjoy working in this area so much, we immediately embraced the existing corporate identity with the same passion.
Each architectural style views the world differently. For Roto’s various window and door technologies, we analysed and redeveloped the existing imagery. Elegantly incorporating each individual product – and every service. The constructive collaboration between architects and communication designers resulted in key visuals with clear, inspiring messages. For implementations offering new perspectives.
Making hidden expertise visible – and thus the company’s services tangible. That was our task for the Roto showroom in Hungary. Based on our trade-fair concepts, we created timeless business premises in the form of miniature houses. Mock-up buildings provided the perfect stage to showcase the products. Individual items of furniture that were visually connected by a white stripe running through the space acted as an intelligent signage system.
Digital Sales Tool
The world is changing and Roto Frank AG with it. What does the sales department, whose strongest sales tool has so far been the trade fair, need in order to continue to communicate efficiently with the customer? That was the question we asked at the beginning of a workshop with Roto. The answer is a well thought-out sales tool that not only functions independently of place and time, is convincing and appeals equally to different target groups – but also charges the products emotionally. We have taken the user experience of the trade fair online and taken the city to a whole new level: welcome to Roto City!
Come on in!
On several occasions since 2014, we have been asked to design the trade-fair stand for Roto Frank AG’s cutting-edge technologies at Fensterbau Frontale in Nürnberg. We created an ideal trade-fair environment for the firm, covering 1,200 square metres. Starting with the slogan, we also took care of the entire communication strategy and showcasing of the products, as well as analogue and digital information sources. We literally thought of everything, from the ground floor up to the eaves. And at BAU in Munich, we also demonstrated more than once how to excitingly use and showcase spaces.
LPH 1 – 9
300 – 1,200 m²
3 – 5 days
Multidimensionality on show
Miniature houses, allowing Roto products to be directly discovered. Individual window handles arranged to form an over-sized window handle inside the space. Or pure two-dimensional information graphics that change to become three dimensional. With sealing tapes that are transformed into a spatial installation. Presentation is (almost) everything. And how do you deal with the topic of cooperation at a construction trade fair? By using the appropriate tool! A red pin for every Roto partner. Stuck in a world map that clearly shows all the locations. Design that hits the nail on the head and skilfully gives sales and marketing a common thread.
Harmonious shapes and colours
Trade fair stands that invite you to embark upon thrilling voyages of discovery and inspiring discussions. These require the right communication strategy. Designed in harmonious shapes and colours – used in brochures, invites, flyers, give-aways … Analogue. And digital. For the company’s headquarters in Leinfelden and other offices, we also developed a signage system and refined the existing corporate design.
Hands-on interaction explicitly requested!
When we launched our collaboration with Roto, our remit was concise and to the point. A simple window handle was required. And because we are not only good at thinking outside the box, but can also follow a brief, we designed a window handle that meets the company’s exact requirements, both in terms of look and feel, as well as financially. Specialist craftsmanship enabled us to redesign the existing product lines.