Roto

Open sesame!

It’s hard to ima­gi­ne a buil­ding without win­dows and doors. They con­nect the out­side to the insi­de. And vice ver­sa. Roto Frank AG the­re­fo­re ensu­res that the­se archi­tec­tu­ral ele­ments not only look good, but also work per­fect­ly. As the world’s lar­gest pro­du­cer of win­dow and door tech­no­lo­gies, the com­pa­ny crea­tes exem­pla­ry mecha­nisms that are most­ly hid­den from view. We ensu­red that the­se sys­tems are visi­ble and wro­te com­mu­ni­ca­ti­on sto­ries that indi­vi­du­al­ly and con­sist­ent­ly appeal to tar­get audiences.

In the spotlight

The­se are wide-ran­ging solu­ti­ons. From archi­tects, metal­wor­kers and win­dow pro­du­cers to sys­tem plan­ners, inves­tors and end cus­to­mers – Roto’s pro­ducts are sui­ta­ble for many app­li­ca­ti­ons. Ever­yo­ne wants to be addres­sed accord­in­gly. So we deve­lo­ped com­mu­ni­ca­ti­on stra­te­gies that meet their respec­ti­ve needs. And are deploy­ed whe­re they reach peop­le – on an emo­tio­nal level. And becau­se we enjoy working in this area so much, we immedia­te­ly embraced the exis­ting cor­po­ra­te iden­ti­ty with the same passion.

Imagery

Each archi­tec­tu­ral style views the world dif­fer­ent­ly. For Roto’s various win­dow and door tech­no­lo­gies, we ana­ly­sed and rede­ve­lo­ped the exis­ting image­ry. Ele­gant­ly incor­po­ra­ting each indi­vi­du­al pro­duct – and every ser­vice. The con­struc­ti­ve col­la­bo­ra­ti­on bet­ween archi­tects and com­mu­ni­ca­ti­on desi­gners resul­ted in key visu­als with clear, inspi­ring messages. For imple­men­ta­ti­ons offe­ring new perspectives.

Loca­ti­on:
Hun­ga­ry
Total area:
152 m²
Con­struc­tion time:
9 weeks

Showroom

Making hid­den exper­ti­se visi­ble – and thus the company’s ser­vices tan­gi­ble. That was our task for the Roto show­room in Hun­ga­ry. Based on our tra­de-fair con­cepts, we crea­ted timeless busi­ness pre­mi­ses in the form of minia­tu­re houses. Mock-up buil­dings pro­vi­ded the per­fect sta­ge to show­ca­se the pro­ducts. Indi­vi­du­al items of fur­ni­tu­re that were visual­ly con­nec­ted by a white stri­pe run­ning through the space acted as an intel­li­gent signa­ge system.

Digital Sales Tool

The world is chan­ging and Roto Frank AG with it. What does the sales depart­ment, who­se stron­gest sales tool has so far been the tra­de fair, need in order to con­ti­nue to com­mu­ni­ca­te effi­ci­ent­ly with the cus­to­mer? That was the ques­ti­on we asked at the begin­ning of a work­shop with Roto. The ans­wer is a well thought-out sales tool that not only func­tions inde­pendent­ly of place and time, is con­vin­cing and appeals equal­ly to dif­fe­rent tar­get groups – but also char­ges the pro­ducts emo­tio­nal­ly. We have taken the user expe­ri­ence of the tra­de fair online and taken the city to a who­le new level: wel­co­me to Roto City!

Come on in!

On several occa­si­ons sin­ce 2014, we have been asked to design the tra­de-fair stand for Roto Frank AG’s cut­ting-edge tech­no­lo­gies at Fens­ter­bau Fron­ta­le in Nürn­berg. We crea­ted an ide­al tra­de-fair envi­ron­ment for the firm, covering 1,200 squa­re metres. Star­ting with the slo­gan, we also took care of the ent­i­re com­mu­ni­ca­ti­on stra­te­gy and show­ca­sing of the pro­ducts, as well as ana­lo­gue and digi­tal infor­ma­ti­on sources. We liter­al­ly thought of ever­ything, from the ground floor up to the eaves. And at BAU in Munich, we also demons­tra­ted more than once how to exci­tin­g­ly use and show­ca­se spaces.

Ser­vice phases:
LPH 1 – 9
Total area:
300 – 1,200 m² 
Con­struc­tion time:
3 – 5 days

Multidimensionality on show

Minia­tu­re houses, allowing Roto pro­ducts to be direct­ly dis­co­ve­r­ed. Indi­vi­du­al win­dow hand­les arran­ged to form an over-sized win­dow hand­le insi­de the space. Or pure two-dimen­sio­nal infor­ma­ti­on gra­phics that chan­ge to beco­me three dimen­sio­nal. With sealing tapes that are trans­for­med into a spa­ti­al instal­la­ti­on. Pre­sen­ta­ti­on is (almost) ever­ything. And how do you deal with the topic of coope­ra­ti­on at a con­struc­tion tra­de fair? By using the appro­pria­te tool! A red pin for every Roto part­ner. Stuck in a world map that clear­ly shows all the loca­ti­ons. Design that hits the nail on the head and skil­ful­ly gives sales and mar­ke­ting a com­mon thread.

Harmonious shapes and colours

Tra­de fair stands that invi­te you to embark upon thril­ling voya­ges of dis­co­very and inspi­ring dis­cus­sions. The­se requi­re the right com­mu­ni­ca­ti­on stra­te­gy. Desi­gned in har­mo­nious shapes and colours – used in brochu­res, invi­tes, fly­ers, give-aways … Ana­lo­gue. And digi­tal. For the company’s head­quar­ters in Lein­fel­den and other offices, we also deve­lo­ped a signa­ge sys­tem and refi­ned the exis­ting cor­po­ra­te design.

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Hands-on interaction explicitly requested!

When we laun­ched our col­la­bo­ra­ti­on with Roto, our remit was con­cise and to the point. A simp­le win­dow hand­le was requi­red. And becau­se we are not only good at thin­king out­side the box, but can also fol­low a brief, we desi­gned a win­dow hand­le that meets the company’s exact requi­re­ments, both in terms of look and feel, as well as finan­cial­ly. Spe­cia­list craft­s­manship enab­led us to rede­sign the exis­ting pro­duct lines.