Once the hops
have you …
… they never let you go. We found that we were no exception – when we immersed ourselves in the world of hops and created a coherent, living brand concept for Hopfengut No 20 in Tettnang. Both on and offline. By the time we were finished, the former museum had been transformed into an entire world of experience. We also added a shop, a small but elegant show brewery, a stylish catering area and a brand-new product range plus event hall. As well as an exciting, seasonal programme focusing on the “green gold”.
Brand – refreshingly defined
From small hop museum to thriving hop estate. From unadulterated hop shoots to the flavour and aesthetic pleasure of the bottled end product, we strategically aligned the following business areas: hop cultivation, gastronomy, brewery, shop and museum. A refreshing brand with a fresh look and a pinch of restructuring has thus successfully established itself – along with the perfect sales strategy. However, the journey to Hopfengut No 20 is far from over …
Pure pleasure architecture
During the architectural redesign of the historic Seal Hall, the Humulus lupulus was given the space it deserves. Gastronomy. Event and seminar location. Farm and museum shop with its own (delicious) produce. References to the history of hop growing in Tettnang – and at the site itself – can be found everywhere. And because this special plant only reveals its true character in a beautiful atmosphere, we naturally included the surrounding landscape in our concept.
Multifunctional retail design
Hops are a real chameleon among plants. Wonderfully versatile. A characteristic that creates an inspiring breeding ground for an environment that leaves nothing to be desired. In terms of shop design, for example. And where things really get heated – in the brewery itself. This is where the senses are primed, and the anticipation builds for the subsequent – and eagerly awaited – beer tasting. And where you could, if you wish, try your hand at being a brewer for a day. A multifunctional space, so to speak. And all in exquisite taste.
Corporate & product design
In with the old, in with the new. This really hits the nail on the head when describing our redesigned corporate identity for Hopfengut No20. We refined the brand message to ensure that its full-bodied flavour comes across even more intensely. From redesigning the logo to creating brochures, posters, adverts and postcards.
Sustainable brand experience
These days, people don’t just want to consume hop-based products – they also want to display them! So we came up with a selection of completely new bottles in which to serve the beer, as well as a new, tasteful packaging design. In this way, we created a stimulating and sustainable brand experience that embodies that certain special “something”.
An elegant brand design that both appeals and pleases – far beyond the brewery walls. Into the furthest reaches of the World Wide Web. When developing the website, including its structure and enticing contents, we were naturally inspired by the world of hops. Which is why, across all media, our new corporate design adds a truly exquisite note.