The joy of light

We use them count­less times a day – con­trol ele­ments for light and com­mu­ni­ca­ti­on. They may be small, lar­ge, round, squa­re, flat or rai­sed, but wha­te­ver their size, Fel­ler as the Swiss mar­ket lea­der pro­vi­des tan­gi­ble access to intel­li­gent tech­no­lo­gy with its inno­va­ti­ve swit­ches and socket out­lets. And hence for qua­li­ty of life in all rooms. True to the mot­to “Make the most of your ener­gy”, the com­pa­ny wants to shi­ne as an impul­se gene­ra­tor and actively inform and inspi­re both B2B cus­to­mers and end con­su­mers in Switz­er­land with regard to pro­duct diver­si­ty and app­li­ca­ti­ons. And whe­re bet­ter than on a plat­form like Insta­gram? And becau­se we also like to inspi­re peop­le with our ener­gy, we are hap­py to accom­pa­ny Fel­ler on this path.

Switched on

Crea­ting a sta­ge for sup­po­sed­ly incon­spi­cuous ever­y­day pro­ducts. Aes­the­ti­cal­ly and diver­se­ly play­ed. For the rea­lign­ment of the exis­ting Insta­gram pre­sence, a stra­te­gy had to be deve­lo­ped with the aim of incre­a­sing the reach and num­ber of sub­scri­bers wit­hin Switz­er­land. Fed by exis­ting and new visu­al mate­ri­al, the aim was to encou­ra­ge both archi­tects and inte­rior desi­gners as well as buil­ders and pri­va­te indi­vi­du­als to per­cei­ve the Fel­ler brand in future as a crea­ti­ve source of refe­rence and inspi­ra­ti­on. In addi­ti­on, archi­tec­tures of dif­fe­rent styles are pre­sen­ted in the right light, all of which have one thing in com­mon: the har­mo­nious inte­gra­ti­on of Fel­ler pro­ducts. This is illus­tra­ted by an emo­tio­nal feed that authen­ti­cal­ly com­bi­nes the past, the pre­sent and the visionary.

Feller Strategie A4 Hintergrund 3

Points of contact

Taking a look at the fami­li­ar from new per­spec­ti­ves. Always with the big pic­tu­re in mind, we first enjoy­ed immer­sing our­sel­ves in the most diver­se visu­al worlds befo­re emer­ging again with a cohe­rent con­cept. We then imple­men­ted this crea­tively in the form of typo­gra­phies, gra­phics, pro­duct illus­tra­ti­ons, ani­ma­ti­ons and films. Com­bi­ned with his­to­ri­cal events, the­se com­mu­ni­ca­ti­on ele­ments have sin­ce for­med the frame­work of Feller’s new social media pre­sence. One that show­ca­ses all the con­tents in an appe­aling way.