The joy of light
We use them countless times a day – control elements for light and communication. They may be small, large, round, square, flat or raised, but whatever their size, Feller as the Swiss market leader provides tangible access to intelligent technology with its innovative switches and socket outlets. And hence for quality of life in all rooms. True to the motto “Make the most of your energy”, the company wants to shine as an impulse generator and actively inform and inspire both B2B customers and end consumers in Switzerland with regard to product diversity and applications. And where better than on a platform like Instagram? And because we also like to inspire people with our energy, we are happy to accompany Feller on this path.
Creating a stage for supposedly inconspicuous everyday products. Aesthetically and diversely played. For the realignment of the existing Instagram presence, a strategy had to be developed with the aim of increasing the reach and number of subscribers within Switzerland. Fed by existing and new visual material, the aim was to encourage both architects and interior designers as well as builders and private individuals to perceive the Feller brand in future as a creative source of reference and inspiration. In addition, architectures of different styles are presented in the right light, all of which have one thing in common: the harmonious integration of Feller products. This is illustrated by an emotional feed that authentically combines the past, the present and the visionary.
Points of contact
Taking a look at the familiar from new perspectives. Always with the big picture in mind, we first enjoyed immersing ourselves in the most diverse visual worlds before emerging again with a coherent concept. We then implemented this creatively in the form of typographies, graphics, product illustrations, animations and films. Combined with historical events, these communication elements have since formed the framework of Feller’s new social media presence. One that showcases all the contents in an appealing way.