Gradmann 1864

It’s all about fragrance
and eye-

A world of a thousand fra­gran­ces and inspi­ra­ti­ons. Attrac­ti­ve and diver­se. Alrea­dy in its fifth genera­ti­on, per­fu­m­e­ry Grad­mann 1864 invi­tes cus­to­mers to expe­ri­ence the world of beau­ty with all their sen­ses. “The power of tran­qui­li­ty” – our design con­cept for the branch in Sin­gen in the CANO shop­ping cent­re makes zeit­geist tan­gi­ble. A har­mo­nious and modern inter­play of colours and mate­ri­als that appeals to all ages and opens up a bathroom for the sen­ses. With the result that you can’t help but want to immer­se yourself, your skin and hair, in the world of beau­ty and life­style products.

If you want to be beautiful, you are allowed to feel

In ele­ven per­fu­me­ries bet­ween the Con­stance head­quar­ters and Ess­lin­gen, the fami­ly-run com­pa­ny offers its cus­to­mers ever­ything that makes the heart of the beau­ty afi­cio­na­do beat fas­ter in the are­as of make-up, per­fu­me and skin­ca­re. This flair is also to be exten­ded to Singen’s city cent­re. Covering an area of 400 squa­re metres, the store lay­out con­cept with its stra­te­gi­cal­ly pla­ced high­lights invi­tes visi­tors to dis­co­ver the world of Gradmann.


Shopping with all the senses

An oasis for the sen­ses amidst the shop­ping mad­ness – per­fu­m­e­ry Grad­mann 1864 offers cus­to­mers some­whe­re to unwind – down-to-earth and genui­ne. It all starts with the ent­ran­ce area design in oak wood, which leads into a shop­ping expe­ri­ence for the sen­ses. One that crea­tes a fee­ling of well-being on a gra­phic level with orga­nic shapes and soft basic colours, framed by a clear pro­duct pre­sen­ta­ti­on concept.

A natu­ral sta­ge for pro­ducts and ser­vices that pro­vi­de clear ori­en­ta­ti­on with appro­pria­te area label­ling, brand dis­plays and shelf clad­ding. The fur­ni­tu­re is also authen­tic and attrac­ti­ve, loca­ted bet­ween lounge islands and spa­cious make-up are­as as addi­tio­nal expe­ri­ence are­as. The fab­ric of shop win­dow curtains lends the ent­i­re sce­ne a gent­ly mut­ed fee­ling of space.


Invited to take a look

Play­ful, mini­ma­list and so beau­ti­ful that you just have to take a look. Lovin­g­ly desi­gned hand drawings throughout the store, such as on action boards, under­line the desi­red sub­t­le­ty and natu­ral­ness of the sales con­cept. Aes­the­tic eye-cat­chers that speak for them­sel­ves without the need for words. “All the varie­ty, all the charm, all the beau­ty of life is made up of light and shadow” (Leo Tol­stoy). In this sen­se, the ent­i­re retail design shi­nes resple­ndent­ly under a suc­cess­ful ligh­t­ing design.

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