It’s all about fragrance
A world of a thousand fragrances and inspirations. Attractive and diverse. Already in its fifth generation, Parfümerie Gradmann 1864 invites customers to experience the world of beauty with all their senses. “The power of tranquillity” – our design concept for the branch in Singen in the CANO shopping centre makes zeitgeist tangible. A harmonious and modern interplay of colours and materials that appeals to all ages and opens up a bathroom for the senses. With the result that you can’t help but want to immerse yourself, your skin and hair, in the world of beauty and lifestyle products.
If you want to be beautiful, you are allowed to feel
In eleven perfumeries between the Constance headquarters and Esslingen, the family-run company offers its customers everything that makes the heart of the beauty aficionado beat faster in the areas of make-up, perfume and skincare. This flair is also to be extended to Singen’s city centre. Covering an area of 400 square metres, the store layout concept with its strategically placed highlights invites visitors to discover the world of Gradmann.
Shopping with all the senses
An oasis for the senses amidst the shopping madness – Parfümerie Gradmann 1864 offers customers somewhere to unwind – down-to-earth and genuine. It all starts with the entrance area design in oak wood, which leads into a shopping experience for the senses. One that creates a feeling of well-being on a graphic level with organic shapes and soft basic colours, framed by a clear product presentation concept.
A natural stage for products and services that provide clear orientation with appropriate area labelling, brand displays and shelf cladding. The furniture is also authentic and attractive, located between lounge islands and spacious make-up areas as additional experience areas. The fabric of shop window curtains lends the entire scene a gently muted feeling of space.
Invited to take a look
Playful, minimalist and so beautiful that you just have to take a look. Lovingly designed hand drawings throughout the store, such as on action boards, underline the desired subtlety and naturalness of the sales concept. Aesthetic eye-catchers that speak for themselves without the need for words. “All the variety, all the charm, all the beauty of life is made up of light and shadow” (Leo Tolstoy). In this sense, the entire retail design shines resplendently under a successful lighting design.