atelier 522


Wilhelmine und Wilhelm fahren über den Bodensee

The desi­re for inno­va­ti­on pulls us far out into the sea of ide­as – the­re we surf online, off­line and in bet­ween. To attract atten­ti­on and make waves, we crea­te col­la­ges of emo­ti­on and infor­ma­ti­on – always with a view to making a brand suc­cess­ful. And becau­se the path is the goal, it should bring joy. That cer­tain­ly inclu­des a litt­le boat trip. A fresh bree­ze around the ears, the cool spray of the waves and the war­ming rays of the sun sti­mu­la­te the sen­ses, shar­pen the per­cep­ti­on and encou­ra­ge the genera­ti­on of ide­as. Take a seat on board our spe­cial­ly built boat, Wil­hel­mi­ne 522, and round off our joint coope­ra­ti­on. We are hap­py to make such small but enjoya­ble plans for a pro­ject that is so dear to your heart.

Open space for ideas

Tog­e­ther­ness without dis­trac­tion. But with the pure joy of joint intel­lec­tu­al games. A trip on and with the Wil­hel­mi­ne 522 opens up com­ple­te­ly new spa­ti­al and ima­gi­na­ry dimen­si­ons. What can be put into words such as mar­ke­ting, bran­ding or exten­ded cor­po­ra­te iden­ti­ty can also be descri­bed as a sur­re­al account, a real fai­ry tale or authen­tic cra­zy ide­as. Our goal is to form tan­gi­ble images and sto­ries from them. And so we are only too hap­py to drop anchor for joint work­shops on the lake, to think, fan­ta­sise and deve­lop ide­as undisturbed.

Moving change

Sim­ply lend a hand and chan­ge the per­spec­ti­ve. This is how we design out of fasci­na­ti­on. Con­cepts, pro­ducts, spaces – and our Wil­hel­mi­ne 522 too. We devo­ted one thousand working hours in team­work to crea­ting a floa­ting oasis of crea­ti­vi­ty and inspi­ra­ti­on. Tech­ni­cal ele­ments were inte­gra­ted into the design in such a way that one only beco­mes awa­re of them on clo­ser inspection.

For examp­le, recli­ning are­as can be intui­tively con­ver­ted into sea­ting in a mat­ter of seconds, or all kinds of odds and ends can be sto­wed in pockets that you only noti­ce as func­tio­n­al sto­rage space at second glance. And becau­se we like to host young and old, our Wil­hel­mi­ne 522 has a height-adjus­ta­ble hydrau­lic roof. This is a won­der­ful way to be crea­ti­ve even in rough weather.

Attention to detail

Hap­pi­ness is when you have a job you love. Buil­ding a boat, for examp­le. Out of natu­ral mate­ri­als like wood, brass, lea­ther, hemp ropes and natu­ral colou­red fab­rics. They form the basis for the Wil­hel­mi­ne 522. Authen­tic pro­duct design that blends natu­ral­ly into its sur­roun­dings without being obtru­si­ve. Func­tio­n­al and timel­ess­ly beau­ti­ful at the same time. With a lot of atten­ti­on to detail, which is also made visi­ble to the out­side world in gra­phic ele­ments such as the logo and lettering.

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