The new heartbeat
of the construction industry
200,000,000 tons of aluminium are currently ’stored’ in buildings around the world. Ready for responsible resource recycling. Old material is melted down and new aluminium solutions developed. A clear example: the city of the future will be recycled – according to Wicona Germany. But this will only work if builders, architects and metalworkers also believe this and opt for the appropriate material: Hydro CIRCAL. A new website and a sustainability campaign were intended to provide the stimulus for this.
To sustain this feeling, we revised the company’s existing corporate design and created a new website. Based on our target group analysis, we developed both the wireframe and a functional UX + UI design that was rolled out on all pages and sub-pages. The result is an intelligent navigation concept that enables a target group-specific introduction to the world of Wicona, while allowing precise content differentiation for architects, planners and investors. We provided advice on the technical implementation of our prototype, by developing a suitable programmer’s style guide.
How to start a revolution!
We therefore encouraged Wicona to present the facts and invited them to join us in starting a revolution. So before, during and after BAU 2019 in Munich, the company used eye-catching, factual communication via web, social media and animation, print and large screens to encourage people to make a heart-felt decision and join the revolution! And discover the heartbeat of the future. Communication that touches every member of the target audience.
Motion design with a real future
Certified aluminium system solutions with at least 75 per cent recycled end-of-life aluminium. Wicona is convinced that the city of the future will be built using renewable resources. We just need to be willing to take a chance. We compiled the company’s visions in an animated film that combines technical sophistication with aesthetics – just like Wicona’s products. A promising sign to illuminate our future.
Creating truly visionary buildings means taking the future seriously. And the finite nature of our resources. The provocative installation on its stand at BAU 2019 in Munich also demonstrated that Wicona is extremely serious about sustainability. We designed a pulsating organ made of aluminium profiles for this, whose presence could not be ignored, either visually or acoustically.