Vaude

The peak
of sustainability

atelier-522-vaude-ispo-2017-3

In what kind of world do we want to live? We ask our­sel­ves this ques­ti­on with every new idea. And each new design. Every day. The fact is, glo­bal demand for sustainab­le pro­duc­ts is now hig­her than ever befo­re. Custo­mers want to shop with a clear con­sci­ence – while accep­t­ing no com­pro­mi­ses when it comes to pro­duct qua­li­ty. Our visi­on of a har­mo­nious brand archi­tec­tu­re for the out­door manu­fac­tu­rer Vau­de addres­ses pre­cise­ly this dilem­ma. Our task was to design a sustainab­le tra­de-fair con­struc­tion sys­tem that moves with the times. Chal­len­ge accep­ted! We came up with modu­lar fur­ni­tu­re that works equal­ly well for tra­de fairs, shop fit­ting and show­rooms. And which has not been out­sour­ced sin­ce. The brand thus bene­fits from an honest and eco­lo­gi­cal foot­print. And so do we.

Serious sustainability

Intel­li­gent fur­ni­tu­re for tra­de fairs and shop fit­ting, which inspi­res both Vau­de and its fran­chise hol­ders. We hel­ped them see the wood for the trees. Speaking of which: wood is the per­fect mate­ri­al here. Con­cei­ved as a modu­lar plug-in sys­tem with matching sea­ting and lumin­aires. That’s more like it! Our design has sin­ce grown into a sys­tem for use in retail out­lets and at tra­de fairs. So valu­able and timeless that it has achie­ved almost a cult-like fol­lo­wing. And becau­se it tur­ned out so beau­ti­ful­ly, we deli­ve­r­ed the matching com­mu­ni­ca­ti­on design for the shop-fit­ting book­let with the same degree of sophisti­ca­ti­on. All natu­ral? Of cour­se!

Built on quality

The pro­duc­ts of the out­door manu­fac­tu­rer Vau­de accom­pa­ny you whe­re­ver you go, from moun­tain peaks to the deepest val­leys. In 2011 we app­lied this gui­ding princip­le to our tra­de-fair design – and have sin­ce expan­ded on it several times a year, inclu­ding at ISPO, Euro­bike and Out­door. Dis­plays inte­gra­ted into the moun­tain pan­ora­ma dis­play – and pro­mo­te – an abundance of action. Below, down in the val­ley, the­re is a birch forest with room for quiet con­ver­sa­ti­ons. But the star is and remains our modu­lar con­nec­tor sys­tem made from wood. To this day it remains the con­stant ele­ment that links the who­le, despi­te annu­al­ly chan­ging designs. The peak of tra­de-fair design.

Staged and engaged

Sin­ce the­re is no uni­form world­wi­de stan­dard for the eva­lua­ti­on of “orga­nic pro­duc­ts”, Vau­de has deve­lo­ped its own eva­lua­ti­on sys­tem based on strict cri­te­ria. Its name is Green Shape. We intro­du­ced this topic at ISPO Munich in 2018 in a sustainab­le man­ner – in the form of an impres­si­ve sheet instal­la­ti­on made from eco-paper. With some high­ly effec­tive sta­ging. The lea­ves were sty­lish­ly atta­ched by means of bor­ro­wed clim­bing ropes. Illu­mi­na­ted cubes beca­me the sta­ge for fasci­na­ting eco-sto­ries – have you heard the one about recy­cled plastic bot­t­les being trans­for­med into back­packs? Whe­re will your next jour­ney take you?

Retail design & POS

Shop whe­re it feels com­ple­te­ly natu­ral. To be. To brow­se. To buy. Whe­re peop­le tre­at natu­re with respect. Our eco­lo­gi­cal­ly intel­li­gent sustai­na­bi­li­ty con­cept is also found in the retail design and POS at all Vau­de stores. In the form of woo­den ste­les, for examp­le, which also ser­ve as a com­mu­ni­ca­ti­on tool. Lar­ge-sca­le pho­to motifs add emo­ti­on and ten­si­on to the respec­tive sub­ject are­as. This is whe­re you want to get equip­ped – for your next exci­ting adven­ture.

Products with alignment

Off-the-peg clo­thes? Not at Vau­de! They also don’t do arti­fi­ci­al pro­duct design. Wall ele­ments, coat han­gers, body plinths, murals – ever­ything echoes a sin­gle the­me. Natu­re. Made from local wood. Fold­ed cei­ling lights add a touch of extra­va­gan­ce. Subt­le and yet pre­sent. The best pos­si­ble pro­of that natu­ral­ness is anything but boring. Atten­ti­on to detail crea­tes the big pic­tu­re here.

Graphic design without chichi

By explo­rers for explo­rers: our design manu­al for Vau­de. From fur­ni­tu­re cata­lo­gues to fly­ers – the visu­al lan­guage and hap­tics sum up what the com­pa­ny stands for. No frills, just natu­ral aes­the­tics. In all their crea­ti­ve forms. Other­wi­se, would we have desi­gned a fly­er that urges you to get hands on and “play”? Open it up and get lost insi­de. Liter­al­ly. Be inspi­red. Reco­gnise new per­spec­tives. Be your own role model.