‘Humans are only fully human when they play’, said the poet and philosopher Friedrich Schiller. Spielzeugmuseum Riehen is a place where visitors young and old can – and should – indulge their spirit of discovery. A place where exhibits are not hidden away in display cabinets, but can be experienced instead. From 2021, when the museum reopens as an interactive, multi-generational facility, this will be true to a greater extent. We are supporting the toy museum in this case as well, providing an appropriate construction site poster during the renovation period and a new logo and new name as well.
Strategy & consulting
Multi-sensual, interactive exhibitions, lectures, and workshops during which children in particular can become familiar with and immerse themselves in the museum world. We have captured the multi-faceted world of Spielzeugmuseum Riehen and translated our ideas into appealing communication media, including museum guides, event flyers, posters, and animations. And to ensure that they are seen by young and old alike, we have also given free rein to our PR expertise.
We’re creating a world…to please ourselves. Or rather, to please kids. For story-telling and major performances, we have created a common “cultural staircase” with an integrated bar and stage for the toy museum and the Riehen community. A special kind of pop-up stage for concerts, open-air cinema, and theatre with universal appeal. And various interactive exhibits that invite visitors in for a closer look in the courtyard. They are all about touching and joining in, not simply looking and watching.
Graphic design for children
(and their parents)
Joining in, participating, experiencing – if you want to inspire children, you have to put yourself in their shoes and speak the same language. We are good at seeing the world through their eyes, which is why we have therefore given our creative sense of design free rein. In the form of unconventional graphics for posters, flyers, and museum guides that both children and their parents will enjoy. Analogue and digitally animated. A colourful mix of information material that makes them want to explore and experience, play and laugh.
Signs for orientation whose fluffy cloud design is reminiscent of Old Mother Frost. The result is signage that encourages visitors to try everything the toy museum has to offer.
Exhibitions are usually brought to life by the silent actors who reveal themselves to visitors. This also applies to the toy museum’s doll exhibition. With the small but subtle difference that the graphics are also perceived as being part of the artistic setting. Be it as sentences on the walls or in the form of rotating panels – they address everyone in a special way.