Serafini

Beautiful! These
systematic
solutions

atelier-522-serafini-10

From indi­vi­du­al sys­tems to com­ple­te shop­fit­ting. From cata­lo­gue solu­ti­ons to indi­vi­du­al fur­ni­tu­re design. From con­tem­pora­ry libra­ry invento­ry to pro­duct design. Anyo­ne who knows Sera­fi­ni is awa­re of the qua­li­ty of its indoor and out­door pro­duc­ts.

Powerful Corporate Identity

It all began with sys­tem deve­lop­ments for the POS area. Fol­lo­wed by com­mon shop con­cepts for custo­mers and the crea­ti­on of an in-house show­room. In recent years, we have expan­ded the exis­ting ran­ge to inclu­de out­door and indoor pro­duc­ts and deve­lo­ped a cohe­rent cor­po­ra­te design.

Attention to detail

Your address says a lot about you. And your ent­ran­ce reveals even more. But most of all, the dwel­ling its­elf. And obvious­ly, you enter this via the door. Past the let­ter box and house num­ber – strai­ght to the rocking chair. Mind the door stop! Come in and take a seat, becau­se the­re is a lot to see. From wall ele­ments to coat han­gers, from news­pa­per com­part­ment to door­bell panel, from rocking chair to desi­gner Christ­mas coo­kie cut­ters. We worked meti­cu­lous­ly for Sera­fi­ni to deve­lop and design sys­te­ma­tic pro­duc­ts with gre­at atten­ti­on to detail.

View through the retail lense

Working with sera­fi­ni, we have deve­lo­ped shop fit­ting sys­tem solu­ti­ons that are used all over the world. Indi­vi­du­al and uni­ver­sal. The most important tool was and is our retail lens, with which we view the world of retail, through the eyes of retailers. This is how we mana­ge to meet retail needs by reco­gni­zing chan­ges ear­ly and imple­men­ting appro­pria­te inter­ven­ti­ons. A sym­bio­sis from which sera­fi­ni was able to refi­ne the eye for the essen­ti­als and make their pro­duc­ts even more tar­get group-spe­ci­fic and thus easier to grasp.

Trade-fair a la serafini

Acces­si­ble, asto­nis­hing, tan­gi­ble and above all uncon­ven­tio­nal – with an extra­or­di­na­ry archi­tec­tu­ral con­cept. This is what serafini’s tra­de-fair pre­sence looks like. Some­ti­mes in deli­ca­te pas­tel colors and soft shapes that reflect the cha­rac­ter of sera­fi­ni, some­ti­mes sim­ply with grand ges­tu­res and exci­ting instal­la­ti­ons with a focus on the essen­ti­als – the shop fit­ting sys­tems for which sera­fi­ni is world-famous. Whe­ther mate­ri­al world, area of app­li­ca­ti­on or indus­try, whe­ther pow­der-coated, with inser­t­a­ble glass shel­ves or elec­tri­fied: shop sys­tems from sera­fi­ni have the right solu­ti­on for every chal­len­ge. And we have pro­ved that you can build tra­de fair stands using your own sys­tems – an important step towards sustai­na­bi­li­ty.

Ser­vice pha­ses:
LPH 1 – 9
Total area:
55 – 160 m²
Con­struc­tion time:
5 days

Product experience & design vocabulary

Say less – reveal more. The word cata­lo­gue ori­gi­na­tes from Greek and is deri­ved from “reci­te” or “say some­thing” or “enu­me­ra­te”. Which sounds far from exci­ting and is unli­kely to encou­ra­ge you to lis­ten, let alo­ne take a look. And yet it is worth ope­ning the Sera­fi­ni cata­lo­gues. Becau­se the­re is much more to dis­co­ver than just shel­ving, slo­ping arms and free-stan­ding fur­ni­tu­re. The pro­duc­ts are pre­sen­ted in a mini­ma­list, ele­gant design – as is typi­cal of Sera­fi­ni. The­re is even more to dis­co­ver in the high-qua­li­ty, well-writ­ten image brochu­re that enga­ges in lively dia­lo­gue to ans­wer the most important shop­fit­ting ques­ti­ons.