What appeals to architects 365 days a year? Things that inspire people in all directions. Schüco, a leading supplier of high-quality window, door and facade systems in aluminium, PVC and steel, entrusted us with its architectural communication. Whether in calendars, brochures or online, we effectively presented and communicated the company’s strengths. With stories that linger in the memory. And a new design that not only successfully reflects the current zeitgeist, but also inspires architects.
Brand strategy & Consulting
Architects and communication designers exchanging ideas directly. Mental ping-pong with the potential to change perspectives. For Schüco, we applied our interdisciplinary expertise to develop sales media that provide architects, planners and consultants with the information they need. And with an aesthetic appeal that ensures they will never be forgotten.
Modern sales tools
Facade systems with face widths of 35, 50 and 60 millimetres. Reimagined as images. The composition of the product brochure allows a direct size comparison of the facade profiles. The information about the respective profiles is presented behind the corresponding aluminium-coloured section within tailor-made zig-zag folds. Contemporary. Through and through. Like the calendar, which stylishly displays the crème-de-la-crème of Schüco’s reference projects. Week by week. Month by month.
Leave a lasting impression. Even with products that are apparently intangible. But how? In Schüco’s case, with a 3‑dimensional slipcase – matching the redesigned product brochure. Packaging design that brings the theme of facade elements to the forefront of design. With corners and edges. That you can touch. And you want to. And if you can’t get enough of our creative work, you can simply place your brochure and packaging on the shelf as designer objects. They’re also beautiful!
Platform concept microsite
Inspiring people with ideas. And with textures. That’s one of our specialties. Which is why we also designed product-specific microsites as a counterpart to the various sales tools. Structural designs that lead architects and facade planners to their destination with no detours – straight to the big picture. Take our Parametric System, for example, which allows freely plannable 3D facades to be realised as an economical system solution for the first time. Or the FWS. A comprehensive platform concept that offers entirely new dimensions of creative freedom. Design and function – all from the atelier 522 stable.