Schüco

Fresh insights
and perspectives

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What appeals to archi­tec­ts 365 days a year? Things that inspi­re peop­le in all direc­tions. Schü­co, a lea­ding sup­plier of high-qua­li­ty win­dow, door and faca­de sys­tems in alu­mi­ni­um, PVC and steel, ent­rusted us with its archi­tec­tu­ral com­mu­ni­ca­ti­on. Whe­ther in calen­dars, brochu­res or online, we effec­tively pre­sen­ted and com­mu­ni­ca­ted the company’s strengths. With sto­ries that lin­ger in the memo­ry. And a new design that not only suc­cess­ful­ly reflec­ts the cur­rent zeit­geist, but also inspi­res archi­tec­ts.

Brand strategy & Consulting

Archi­tec­ts and com­mu­ni­ca­ti­on desi­gners exch­an­ging ide­as direc­t­ly. Men­tal ping-pong with the poten­ti­al to chan­ge per­spec­tives. For Schü­co, we app­lied our inter­di­sci­pli­na­ry exper­ti­se to deve­lop sales media that pro­vi­de archi­tec­ts, plan­ners and con­sul­tants with the infor­ma­ti­on they need. And with an aes­the­tic appeal that ensu­res they will never be for­got­ten.

Modern sales tools

Faca­de sys­tems with face widths of 35, 50 and 60 mil­li­me­tres. Reim­a­gi­ned as images. The com­po­si­ti­on of the pro­duct brochu­re allows a direct size com­pa­ri­son of the faca­de pro­files. The infor­ma­ti­on about the respec­tive pro­files is pre­sen­ted behind the cor­re­spon­ding alu­mi­ni­um-colou­red sec­tion wit­hin tailor-made zig-zag folds. Con­tem­pora­ry. Through and through. Like the calen­dar, which sty­lish­ly dis­plays the crè­me-de-la-crè­me of Schüco’s refe­rence pro­jec­ts. Week by week. Month by month.

Packaging design

Lea­ve a las­ting impres­si­on. Even with pro­duc­ts that are appar­ent­ly intan­gi­ble. But how? In Schüco’s case, with a 3‑dimensional slip­ca­se – matching the rede­si­gned pro­duct brochu­re. Packa­ging design that brings the the­me of faca­de ele­ments to the fore­front of design. With cor­ners and edges. That you can touch. And you want to. And if you can’t get enough of our crea­ti­ve work, you can sim­ply place your brochu­re and packa­ging on the shelf as desi­gner objec­ts. They’­re also beau­ti­ful!

Platform concept microsite

Inspi­ring peop­le with ide­as. And with tex­tures. That’s one of our spe­cial­ties. Which is why we also desi­gned pro­duct-spe­ci­fic micro­si­tes as a coun­ter­part to the various sales tools. Struc­tu­ral designs that lead archi­tec­ts and faca­de plan­ners to their desti­na­ti­on with no detours – strai­ght to the big pic­tu­re. Take our Para­metric Sys­tem, for examp­le, which allows free­ly plann­ab­le 3D faca­des to be rea­li­sed as an eco­no­mi­c­al sys­tem solu­ti­on for the first time. Or the FWS. A com­pre­hen­si­ve plat­form con­cept that offers ent­i­re­ly new dimen­si­ons of crea­ti­ve free­dom. Design and func­tion – all from the ate­lier 522 sta­ble.