Schiesser

Naturally
alluring

atelier-522-schiesser-9

Always in kee­ping with the spi­rit of the times – and always with its renow­ned ele­gan­ce – Schies­ser has made histo­ry. And con­ti­nues to do so. Pure and unadul­te­ra­ted. Sin­ce 1875. We adop­ted the tra­di­tio­nal company’s phi­lo­so­phy and crea­ted a new, uncon­ven­tio­nal shop con­cept. One that liter­al­ly clings to its custo­mers. Dra­ped in nume­rous emo­tio­nal high­lights. We also inclu­ded attrac­tive solu­ti­ons in terms of retail design, pro­duct pre­sen­ta­ti­on and packa­ging. For an authen­tic and genera­ti­on-span­ning shop­ping expe­ri­ence.

Strategy follows brand identity

In sum­mer 2011 the tra­di­tio­nal com­pa­ny Schies­ser laun­ched a com­ple­te­ly revam­ped brand iden­ti­ty. Per­fec­t­ly woven, and all from a sin­gle source. In other words, from us. We ensu­red that more space is infu­sed with this qua­li­ty brand, thus pro­mo­ting even grea­ter awa­reness of Schiesser’s per­fec­t­ly tailo­red approach. With this in mind, we crea­ted a made-to-mea­su­re brand stra­te­gy for the com­pa­ny from sou­thern Ger­ma­ny, which is known for its fine­ly rib­bed cot­ton. And it was a per­fect fit …

Ser­vice pha­ses:
HOAI 1 – 9
Loca­ti­ons:
64
Area:
15,000 m²

A clear line for the classic

Woo­den slats from an old pad­dock fence are now inte­gra­ted into the flagship store in recy­cled form as a POS ele­ment. In Ber­lin. On the famous “Ku’damm” bou­le­vard. What a state­ment! We also got to grips with SCHIESSER’s ent­i­re lin­ge­rie line and rest­ruc­tu­red it. The result is a func­tio­n­al and aes­the­tic gen­der split. To add some con­tem­pora­ry “here and now”, we instal­led screens on the sales floor sho­wing appe­aling images of the tra­di­tio­nal com­pa­ny.

Retrospective visual merchandising

A clo­thes­li­ne instal­la­ti­on that imme­dia­te­ly evo­kes child­hood memo­ries of granny’s old sewing thread. And ensu­res the brand logo imme­dia­te­ly sets the sce­ne wit­hin the shop sys­tem. Surely more effec­tive sym­bo­lism isn’t pos­si­ble? Au con­trai­re! We awo­ke the hum­ble clo­thes peg from its slum­ber and trans­for­med it into an addi­tio­nal, emo­tio­nal sty­listic device. It can also be found in play­ful ele­ments in all stores. A “sky” con­sis­ting of 36,240 woo­den clo­thes pegs first direc­ts your eye to the cei­ling – then your feet into the store. Just like a red car­pet. Only dif­fe­rent.

Product design – In-Store & window display

Mer­chan­di­sing fix­tures that not only skil­ful­ly show­ca­se SCHIESSER pro­duc­ts but also make an appearan­ce as inde­pen­dent high­lights – our pro­duct designs for the sell-in and win­dow are­as are won­der­ful­ly ver­sa­ti­le. For examp­le, depen­ding on the sea­son, the laund­ry trol­ley can ser­ve as a biki­ni car­ri­er or an excel­lent “wool cart”. In addi­ti­on, a pro­duct stand that is remi­nis­cent of an ele­gant avi­a­ry crea­tes a roman­tic and play­ful con­trast to an other­wi­se clear con­cept.