Our collaboration with Rosenthal wasn’t a fairy tale – it was a dream come true. Today no less than when it was founded over 135 years ago, the company from the Fichtel Mountains develops porcelain products with impressive form, function, quality, and craftsmanship. Part of culture ‘made in Germany’, they are often handed down from generation to generation. For the company’s trendy Thomas brand, we developed a concept to awake young adults’ interest in porcelain.
Strategy & consulting
Young people and tableware? Anyone who thinks the two are mutually exclusive should think again. You just need to whet their appetite. We strategically redesigned Rosenthal’s Thomas brand – both two and three-dimensionally. Everything from a single source. The principal aim was to reduce the age of the customer base from over 40 to over 20.
Traditional brands in traditional department stores
Alsterhaus in Hamburg and KaDeWe in Berlin – department stores that have long traditions and whose names alone exude sophistication. For these distinguished locations, we implemented a shop concept that is worthy of Rosenthal. Well-designed, yet not bourgeois. Instead, trendy and tasteful. The best thing: it not only helps to present the products, but can also be purchased in order to showcase one’s very own world of porcelain at home.
HOAI 1 – 9
The international stage for porcelain
Integrated design – consistent, yet extremely diverse. Because our shop ideas also work well as a trade fair and exhibition concept, we presented them at Ambiente in Frankfurt am Main. Our 400-square-metre booth featured creative wall illustrations that beautifully showcased the furniture and accessories. Interspersed with the finest porcelain, of course.
Dinner is served!
Hardly anything is more inspiring than photos. Except perhaps when they become a live experience – when a still life becomes a tableaux vivant – in the Rosenthal shop, for example. We were asked to give them that extra touch – along with the shop windows and packaging design. We also created a brand newspaper which is so attractive that it can be used as gift wrap. After all, internal and external values are equally important at Rosenthal.
A table, notepad, and double chair – designed for Thomas. The seven dwarves would be delighted! Finally, they’d be able to eat breakfast with Snow White as equals. And those who aren’t busy eating an egg or drinking cocoa can paint instead. Because a large drawing pad covers the tabletop of the Painting Desk designed by atelier 522’s creative team. Of course, our white mother-child furniture is suitable for use in nurseries or waiting rooms, and not only the kitchen.
Matching outfit for Campbell‘s
Anyone can admire and purchase art. But only a little manage to make art an integral part of their lives. Because museum visits and the necessary means hardly suffice. Philip Rosenthal came up with the idea of offering assistance. The porcelain manufacturer developed a product line together with avant-garde artists. Andy Warhol was one of them. And Rosenthal entrusted the creative studio in Markdorf with the promotion of Warhol‘s Campbell‘s in porcelain. We developed a comprehensive communication concept, from posters to packaging, that leaves people wanting more Warhol in their homes.