Promega is a global company providing innovative solutions and technical support to the life science research industry. Driven by curiosity and excited by research, Promega has been supporting scientists worldwide for almost half a century. An exciting and at the same time pioneering industry. The signposting system on the new company grounds and in the new premises can also be described as pioneering.
It doesn’t matter where you are, whether it’s a university, a museum or an office building. Whether you are a visitor or an employee – the question “Which way is it?” can arise in any company or public building. Promega had already approached us for support when they were still in the shell construction phase of their German headquarters in Walldorf in the Rhine-Neckar district. What they wanted was an overall concept for a wayfinding system for the indoor and outdoor areas, including a path through the sports grounds. And an intelligent and durable solution was also needed to make the glass partitions more obvious and prevent people walking through them by accident. We delivered efficient and memorable answers that skilfully embedded themselves in the existing structures and complemented them in 2 and 3 dimensions.
Clear lines for easy orientation in 3‑dimensional space. The result was the creation of visual orientation aids. On the basis of specially designed steles and architectural surfaces, you will find lettering and pictograms that guide you purposefully through all dimensions of the company without attracting too much attention. From the car park to the foyer. From the basement to the roof. From the path through the company’s own sports grounds to the delivery area. Inspired by existing vertical structures within the building, we also developed additional barcode-like glass manifestations to prevent people walking through partitions, which create the graphic link to the company’s professional identity.
Significant sign language
What do pictograms have to do with product design? Quite a lot, when you think about our design work for Promega. We gave everything that can and should be a contact point inside and outside the building a meaningful icon with a long-distance effect: whether it be the sports room, the locker facility or sanitary conveniences – the taxi zone or e‑bike parking. Modern and at the same time timeless. We have applied a graphically unmistakable signature to Promega with our holistic graphic concept, a signature that has become an integral part of the company’s corporate identity.
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