Ochsner Sport Zurich

Do your

“Switz­er­land is our sports field”. Almost 60 years after its foun­da­ti­on, Och­s­ner Sport is reinven­ting its­elf. With around 80 bran­ches, the com­pa­ny, which was foun­ded in 1961 and has been part of the Deich­mann Group sin­ce 1992, is the mar­ket lea­der in the Swiss Con­fe­de­ra­ti­on. As part of a broad-based omnich­an­nel stra­te­gy to renew its brand image, we imple­men­ted a con­cept for the Zurich store Och­n­ser Sport Pro that embo­dies the brand essence of the tra­di­tio­nal pro­vi­der. Com­ple­te­ly new stan­dards, which we mani­fes­ted and made tan­gi­ble in terms of per­for­mance and sports competence.

Sport in its entirety!

Rea­dy, Set, Go for Run, Bike & Trail: we have given Och­s­ner Sport Pro a new look inclu­ding a com­ple­te rest­ruc­tu­ring of the pro­duct ran­ge plus an exclu­si­ve selec­tion of top brands. And exten­ded the packa­ge with exci­ting ser­vice offers. The new brand image picks up on what Och­s­ner Sport under­stands by “pro”: sport in its ent­i­re­ty! The star­ting signal for the Swiss sports field of the future.

Ser­vice phases:
LPH 1 – 3 / 5
Total area:
2.000 m²
Con­struc­tion time:
2 mon­ths

Seasonal interplay

Modern cool­ness sui­ta­ble for two very dif­fe­rent the­me worlds, which alter­na­te on the appro­xi­mate­ly 1,000 m² ground floor of the sports store. Con­cen­tra­ted bike exper­ti­se with work­shop and fit­ting zone from March through to Sep­tem­ber. From Octo­ber to Febru­a­ry on the other hand, snow fun with ski boot fit­ting, ski and snow­board ren­tal and an Alpi­ne test cent­re. Pure action, for which we have crea­ted the per­fect sta­ge. Clean con­cre­te com­bi­ned with ele­gant per­fo­ra­ted she­e­ting, plus black, mini­ma­list shelf sys­tems on neon tubes. An open, dark cei­ling con­trasts with the light grey of the walls and floo­rs. A func­tio­n­al ambi­ence that nevertheless does not appe­ar under­coo­led. Ins­tead, it har­mo­ni­ses with the tech appeal of the rest of the inte­rior and the goods on display.

Keeping the finish line in view

The mot­to “Run & Train” is play­ed on 600 m² on the upper floor. Here, too, redu­ced shel­ving sys­tems ent­i­re­ly in black are used. Illu­mi­na­ted by three-dimen­sio­nal­ly arran­ged fluo­re­scent tubes, which not only gui­de the eye but also struc­tu­re the sales area ver­ti­cal­ly. A com­bi­na­ti­on of gold, black and white per­fo­ra­ted she­e­ting joins tog­e­ther to form sepa­ra­te cubes that ser­ve as walk-on sta­ges for the pre­sen­ta­ti­on of goods. Pur­po­se­ful­ly posi­tio­ned crea­ti­ons pro­vi­de high­lights here and the­re, with a well-thought-out mate­ri­al selec­tion hel­ping to show­ca­se the products.