More room
for adventure

A mon­key, a hor­se and a who­le suit­ca­se fil­led with gold coins on the one hand and talen­ted and inven­ti­ve dar­e­de­vils with fan­tastic abi­li­ties, like tur­ning the day upsi­de down. The world of child­ren is free, open to dis­co­very, wild, strong, intui­ti­ve and limit­less. Child­ren are immu­ne to prag­ma­tism and remind us again and again of what we actual­ly wan­ted to be. So what could be more exci­ting than being able to see the world through a child’s eyes?

Discovering with all your senses

The MUKS – Riehen’s muse­um for cul­tu­re and play – has emer­ged from the for­mer toy muse­um, vil­la­ge muse­um and viney­ard muse­um in Rie­hen. A very spe­cial place with dif­fe­rent worlds of expe­ri­ence that you are invi­ted to dis­co­ver with all your sen­ses. We have given the MUKS a com­ple­te­ly new iden­ti­ty and are exci­ted to see how the dis­tinc­ti­ve four lar­ge let­ters will occu­py the spaces insi­de and out­side in the future.


Learning names through play

One name – four let­ters. When deve­lo­ping the name, we laid the foun­da­ti­on for a cross-sen­so­ry jour­ney. Loca­ted in a char­ming half-tim­be­red buil­ding, the spe­cial vil­la­ge histo­ry, the valu­able toy collec­tion and the the­me of play are now lin­ked in an appe­aling way.A colour­ful fami­ly muse­um with cha­rac­ter that makes children’s hearts beat fas­ter and inspi­res them to get involved.



Bright communication

For the reope­ning, we also awa­ke­ned the child in us and del­ved into both the let­ter box and the paint pot with full vigour. This is how we revam­ped the ent­i­re brand world of Riehen’s muse­um of cul­tu­re and play, giving it fresh impul­ses: from the design of a new logo to the ent­i­re let­ter­heads to colour­ful ope­ning pos­ters and fly­ers. For examp­le, the muse­um lights up for young and old even befo­re they enter. A colour­ful bou­quet of crea­ti­vi­ty that, with addi­tio­nal pro­ducts for the in-house shop such as pins, admis­si­on sti­ckers, pri­ce and name tags, beau­ti­ful­ly packa­ges the MUKS as an over­all experience.

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