Migros / Bahnhof Basel
Boarding the train
Whoever goes on a journey has something to tell. Basel SBB station is the largest border station in Europe. A hub and a point of convergence for people setting out on their daily journeys. Whether to distant lands or the nearby office – the station is a place of personal stories – and encounters. Of farewells and reunions. But also a place where our senses are allowed to ride the merry-go-round. In this exciting setting, we are giving free rein to our empathy and creativity. Putting our hand to the task of transforming the historic halls of the west wing, which will then shine in even greater splendour.
Boarding at platform nine and three-quarters
A historic building with the highest requirements for monument protection. Anyone who dares to undertake such a project needs a sure instinct. The specifications with which Migros, the largest retail company in Switzerland, entrusted us with the design management of the three halls were also definitive. The request was to create a modern and unique gastro concept that emphasizes the extraordinary flair of the building and also gets an independent new name, look & feel from us. One that exudes lightness, but at the same time picks up on existing values and develops them further.
We also took a close look at the diversity of the target groups that enter these hallowed halls. What are their needs? And how do these needs affect their length of stay? Based on our analysis, we developed an experience-enhancing interior design concept: the further you go into the west wing, the more intensively you perceive the surroundings around you. In a way, it is almost like going straight to Hogwarts…
Three experience halls – three destinations
800 square metres spread over three special rooms. Romantic nostalgia is revealed as soon as you walk through the historic double doors. The individual compartments of the west wing are designed for people with very different needs. There are the hasty ones, literally on the go with coffee in hand. The commuters who want to pack an inspiration or two in their business bag to enjoy on their journeys. All kinds of working people come from the busy neighbourhood for second breakfast and lunch – and of course the travellers and tourists who consciously perceive this place as something special and want to stock up on Swiss chocolate.
Creating a moment of variety
The second hall is predominantly clad in black metal, combined with bright and lively elements. 185 square metres that adapt to the individual pace of commuters. In future, this will be the site of an invitingly designed convenience area, again with lots of appealing ready-to-eat products and beverages.
And if you’re in the mood for even more variety, you can be tempted by different culinary delights while strolling through the open and spacious ethnic market. The specialities can be enjoyed at leisure at one of the cosy bar tables or in the adjoining conservatory, which with its 200 square metres offers an open view of the all the comings and goings on the platforms.
A sensual promise
Placed in the centre, as a worthy highlight in the historic hall of the west wing, is the glass-fronted food production area. Fresh and handmade – a promise whose authenticity you can easily see for yourself at close quarters. Unmistakable taste that runs like a recurrent theme through the interior design as well: black metal combined with warm, cosy wood, expanded metal for more lightness, grey terrazzo and square metal pipes. The setting is framed by historic wood panelling, stucco walls and wonderfully warm overhead lighting. 320 metres of sensuality – a treat for the eyes, nose and palate.
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