Jump from the car straight into the mountain lake. Break out of familiar structures – just take a breather. The Mercedes-Benz feel-good camper vans allow you to go on an adventure tour in a spontaneous, stylish and flexible way. The company entrusted us with the creative work for the brand presentation at the “Suisse Caravan Salon”. A welcome invitation for creatives like us. This is exactly the feeling we put into the trade fair design: we used 360° panoramas to evoke the full holiday spirit. All based on the motto: the journey is the destination.
A steady change of horizon
Elegant, understated and therefore incredibly attractive: these feel-good lounges on four wheels are in a class of their own. Attributes that we transferred to the exhibition space in line with the existing corporate identity guidelines. Inspired by the spirit of discovery of the Mercedes-Benz “Marco Polo” series, our storyline made clear what freedom really feels like. It was accompanied by opulent visual worlds, allowing visitors to experience new horizons at first hand. And which, at unusual heights, gave the whole thing an attractive and at the same time unconventional setting. Because who wants to keep their ideas on the ground?
On the tracks of Marco Polo
In order to create a direct link between the brand message and the company headquarters, we mapped out very special destinations: four of the best routes through Switzerland, which the Venetian merchant and adventurer Marco Polo had followed in the 13th century. Printed elements pointed the way to panoramic platforms for more idyllic views or to exquisite wine regions and places that invite you to linger. A unique concept that has a lasting effect not only because of its materiality.