An exciting

Jump from the car strai­ght into the moun­tain lake. Break out of fami­li­ar struc­tures – just take a brea­ther. The Mer­ce­des-Benz feel-good cam­per vans allow you to go on an adven­ture tour in a spon­ta­ne­ous, sty­lish and fle­xi­ble way. The com­pa­ny ent­rus­ted us with the crea­ti­ve work for the brand pre­sen­ta­ti­on at the “Suis­se Cara­van Salon”. A wel­co­me invi­ta­ti­on for crea­ti­ves like us. This is exact­ly the fee­ling we put into the tra­de fair design: we used 360° pan­ora­mas to evo­ke the full holi­day spi­rit. All based on the mot­to: the jour­ney is the destination.

Ser­vice phases:
LPH 1 – 9
Total area:
407 m²
Con­struc­tion time:
3 days

A steady change of horizon

Ele­gant, under­sta­ted and the­re­fo­re incredi­b­ly attrac­ti­ve: the­se feel-good loun­ges on four wheels are in a class of their own. Attri­bu­tes that we trans­fer­red to the exhi­bi­ti­on space in line with the exis­ting cor­po­ra­te iden­ti­ty gui­de­li­nes. Inspi­red by the spi­rit of dis­co­very of the Mer­ce­des-Benz “Mar­co Polo” seri­es, our sto­ry­line made clear what free­dom real­ly feels like. It was accom­pa­nied by opu­lent visu­al worlds, allowing visi­tors to expe­ri­ence new hori­zons at first hand. And which, at unusu­al heights, gave the who­le thing an attrac­ti­ve and at the same time uncon­ven­tio­nal set­ting. Becau­se who wants to keep their ide­as on the ground?

On the tracks of Marco Polo

In order to crea­te a direct link bet­ween the brand mes­sa­ge and the com­pa­ny head­quar­ters, we map­ped out very spe­cial desti­na­ti­ons: four of the best rou­tes through Switz­er­land, which the Vene­ti­an mer­chant and adven­tu­rer Mar­co Polo had fol­lo­wed in the 13th cen­tu­ry. Prin­ted ele­ments poin­ted the way to pan­or­amic plat­forms for more idyl­lic views or to exqui­si­te wine regi­ons and pla­ces that invi­te you to lin­ger. A uni­que con­cept that has a las­ting effect not only becau­se of its materiality.