Sustainable work in interior design has many facets – especially in retail design. Don’t we all want to produce less waste, earn more and always enjoy what surrounds us? In retail, we are dealing with ecological, economic and social sustainability issues. We generate a timeless stage for the right answers, staging products in such a way that they tell stories and are fun to look at. Like the Hofmann fashion stores in Laupheim.
Experience sees the patina on the new
Genuine materials acquire an individual patina as they age and unwaveringly stand up to stormy experiences. Concrete, steel, brick, fils and glass take up stories and continue them. History has been written in Hofmann’s fashion stores since 1946. In recent years we have redesigned the product display and created space for highlights at the point of sale. Modern and trend-conscious merchandise is presented in two stores, on a total area of more than 1,500 square metres, in a high-quality and timeless environment.
Shining from the inside
Zoning and shop fitting with well-positioned lighting ensure a pleasant shopping experience. Exciting surface structures flag up highlights and provide a framework for collections. Shop fitting is designed in such a way that it provides the right setting for each product group and showcases it brilliantly. To achieve this, we advised a major breakthrough in advance, quite literally: the ceiling on the ground floor was partially removed. As a result, you can see the whole architecture with its different levels and galleries as soon as you enter the store. This encourages you to explore the building which has an urban twist – polished screed floors, exposed concrete walls and exposed ventilation systems.
LPH 1 – 9
Less shows more
It is not just the beautiful atmosphere that invites you to linger. The graphically simple guidance system of our communication designers skilfully guides you through all levels of the Hofmann shopping world. The individual brand presences are integrated into the shop design just as cleverly and create clear order.