Heikorn
Five rooms,
kitchen and bathroom
A rather unusual and striking name for the newly designed areas at Heikorn in Singen. But that’s a good thing, because the 800 m² of retail space needed rejuvenation. We saw this as a combination of originality and durability. A completely different kind of interior design. Contemporary design combined with the classics. In this way, we brought out the old favourites in a new combination, with the aim of continuing stories that say something to everyone and touch memories.
Connecting points of attraction
By redesigning the shop area, we brought a breath of fresh air into the store. We created worlds in which all age groups feel equally comfortable. On the first floor, for example, nothing is reminiscent of the large hall with the uniform shop-in-shop systems. Scenographic work at its best: the existing basic structure with lighting and shop fitting was rearranged and excitingly staged with highlights in the central area.
On the ground floor, warm tones combined with wooden elements ensure that a certain softness is the order of the day. A product presentation system developed for König Ladenbau is also allowed to show what it can do. As a direct contrast to this, an industrial glass wall – steel and concrete appear rough and industrial here. In order to strengthen the industrial character, pipes and ventilation ducts were intentionally left open and integrated harmoniously into the overall picture.
Cult meets the future
The newly designed areas of the youth department in the basement have also been given a young, fresh look with an attention to detail. Graphics and black and white structures that allow colourful clothing and youthful freedom to stand out. A world of experience that plays with fantasies.
What’s more: home and feel-good scenarios have been created with a definite cult character. Need an example? The Fiat 500 as an example of your very first car – an eye-catcher between loosely suspended lattice boxes, which serve as product carriers for fashion and, in interaction with other constructions for product presentation, unfold their very own structures and tell entire life stories.