Five rooms,
kitchen and bathroom

A rather unusu­al and striking name for the new­ly desi­gned are­as at Hei­korn in Sin­gen. But that’s a good thing, becau­se the 800 m² of retail space nee­ded reju­ve­na­ti­on. We saw this as a com­bi­na­ti­on of ori­gi­na­li­ty and dura­bi­li­ty. A com­ple­te­ly dif­fe­rent kind of inte­rior design. Con­tem­pora­ry design com­bi­ned with the clas­sics. In this way, we brought out the old favou­rites in a new com­bi­na­ti­on, with the aim of con­ti­nuing sto­ries that say some­thing to ever­yo­ne and touch memories.

Connecting points of attraction

By rede­signing the shop area, we brought a breath of fresh air into the store. We crea­ted worlds in which all age groups feel equal­ly com­for­ta­ble. On the first floor, for examp­le, not­hing is remi­nis­cent of the lar­ge hall with the uni­form shop-in-shop sys­tems. Sce­no­gra­phic work at its best: the exis­ting basic struc­tu­re with ligh­t­ing and shop fit­ting was rear­ran­ged and exci­tin­g­ly sta­ged with high­lights in the cen­tral area.

On the ground floor, warm tones com­bi­ned with woo­den ele­ments ensu­re that a cer­tain soft­ness is the order of the day. A pro­duct pre­sen­ta­ti­on sys­tem deve­lo­ped for König Laden­bau is also allo­wed to show what it can do. As a direct con­trast to this, an indus­tri­al glass wall – steel and con­cre­te appe­ar rough and indus­tri­al here. In order to streng­t­hen the indus­tri­al cha­rac­ter, pipes and ven­ti­la­ti­on ducts were inten­tio­nal­ly left open and inte­gra­ted har­mo­nious­ly into the over­all picture.

Cult meets the future

The new­ly desi­gned are­as of the youth depart­ment in the base­ment have also been given a young, fresh look with an atten­ti­on to detail. Gra­phics and black and white struc­tures that allow colour­ful clot­hing and youth­ful free­dom to stand out. A world of expe­ri­ence that plays with fantasies.

What’s more: home and feel-good sce­n­a­ri­os have been crea­ted with a defi­ni­te cult cha­rac­ter. Need an examp­le? The Fiat 500 as an examp­le of your very first car – an eye-cat­cher bet­ween loo­se­ly sus­pen­ded lat­ti­ce boxes, which ser­ve as pro­duct car­ri­ers for fashion and, in inter­ac­tion with other con­struc­tions for pro­duct pre­sen­ta­ti­on, unfold their very own struc­tures and tell ent­i­re life stories.